The 2018 Holiday Retail Report
How To Use Location-Based Strategies This Holiday Season
It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consumers also visit retailers 30% more frequently from Black Friday to Christmas as compared to the rest of the year.
While we know that over 90% of shopping still takes place in the real, physical world, it’s important for brands to understand the power of location technology to not only measure retail foot traffic, but drive it.
An important retail season also makes for a crowded season—and influencing today’s consumers in a sea of marketing ‘jingle bells’ has become all the more challenging. Download our 2018 report to unwrap the top 10 strategies your business can apply to stay ahead of the holiday competition based on real world insights.
Download the full report to learn more: