Our first and second party, opt-in consumer panel gives us unrivaled global ground truth.
A virtuous circle of Location Intelligence
Foursquare data powers some of the largest technology companies in the world like Uber, Twitter, & Pinterest. Those companies and 125,000 more create a feedback loop that strengthens the largest foot traffic panel on the planet.
Twelve billion times a Foursquare or Swarm user has opened their phone and told us where they were. We see that dataset refreshed millions of times a day by actual people.
How Your Phone Sees the World
When your phone arrives at a place, your phone scans & receives different signals and starts making sense of them.
Creating Place Shapes
These signals create Place Shapes which are the aggregation of billions of check-ins and years of sophisticated location technology. They power our consumer technology and 125,000 partner companies.
Accuracy of Here vs. Near
We don't rely on satellite imagery or radius targeting because we have the most accurate map of phone sensor data built by real people so we don't have to guess where phones and the people that carry them are going.
Reduce Waste and Eliminate False Positives
Some companies assume close enough is good enough. But we know that means wasted dollars and misleading insights. Foursquare's data has been vetted by developers, tech companies and Wall St analysts.