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Company News  |  Article

Foursquare to acquire Placed from Snap Inc. to deepen its location technology platform

May 30, 2019

Today, we are excited to announce Foursquare and Placed are joining forces. Our acquisition of Placed from Snap Inc. has been signed, and will close shortly. Foursquare will add the Placed product—#1...

Data & Tech  |  Article

Build Better Behavioral Segments with Location, Powered by Pilgrim SDK

May 23, 2019

Imagine consistently reaching your app users wherever they are with targeted, location-aware messages that land at just the right moment. Even better, consider how helpful it would be to know in advan...

Data & Tech  |  Article

Personal, Not Pushy: 6 Best Practices for Push Notifications

May 21, 2019

Push notifications can be a powerful tool for a product manager to connect with her users and encourage them to re-engage with her app. Done right, push notifications will increase app engagement and ...

Data & Tech  |  Report

Rethinking the Path to Purchase

May 21, 2019

Foursquare analyzes location data from millions of Americans that make up our growing, first party foot traffic panel. Always-on location and proprietary true stop detection allows Foursquare to measu...

Data & Tech  |  Article

Part Three: The Dilemmas of Location Data: The Importance of Stop Detection Technology and Dwell Time Measurement

May 09, 2019

Consumer-facing industries such as retail and quick service restaurant (QSR) have long seen the value of foot traffic data in its ability to approximate sales performance and foreshadow consumer trend...

Data & Tech  |  Article

Part Two: The Dilemmas of Location Data: An Evaluation of Mapping Methodologies

May 07, 2019

Location intelligence—powered by foot traffic data—is incredibly valuable, whether it’s used to reveal contextual details about a place, or surface behavioral insights about an audience. However, not ...

Data & Tech  |  Report

New Report: 2019 Casual Dining Restaurant Loyalty Index

May 01, 2019

Technology is changing the way people think about eating and dining out – and it’s presenting a slew of new challenges for the dining industry. From fast casual brands such as Chipotle, to meal delive...

Data & Tech  |  Article

Part One: The Dilemmas of Location Data: Why Data Source Matters

May 01, 2019

While data-driven marketers increasingly rely on location intelligence for campaign measurement and foot traffic insights, they consistently face the problem of accuracy—poor quality data can lead to ...

Community  |  Article

4SQDay Celebrations Around the World

Apr 26, 2019

Community is one of the core values here at Foursquare, and there is no better manifestation of this value than in our Foursquare Superuser community, which is nine years old and still thriving!...

Data & Tech  |  Report

Win This Back to School Season

Apr 18, 2019

Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands. Fours...

Engineering  |  Article

How Our Intern Led Pants' Migration to Python 3

Apr 18, 2019

While the build tool Pants has supported building and testing Python 3 code for a long time, until today, Pants itself was built entirely with Python 2. As of today, the tool can now be run entirely t...

Company News  |  Article

Foursquare Expands Attribution Solution with New Channel Measurement for Out-of-Home

Apr 15, 2019

We know advertisers are grappling with how to choose the right measurement partner. There are three key factors to consider when finding a best-in-class partner: precision in the measurement itself (w...

Data & Tech  |  Article

How Places by Foursquare Outperforms the Competition

Mar 28, 2019

Places by Foursquare is used by 150,000 developers and leading companies such as Samsung, Uber, and Twitter to build location-based experiences into their software applications. To illustrate the scal...

Data & Tech  |  Article

The Cost of Misinformation: Is Low Quality Location Data Impacting Your Business?

Mar 27, 2019

With the location intelligence and analytics market expected to exceed $16 billion by 2021, according to IndustryARC, marketers are clearly seeing the benefits of foot traffic data. Used to power audi...

Data & Tech  |  Article

What to Expect from the Future of Retail

Mar 21, 2019

With the link between tech and the brick-and-mortar experience strengthening, Foursquare asked for additional perspective from Natalie Hwang, Managing Partner and Head of Simon Ventures, the world’s l...

Community  |  Article

Community Spotlight: Maryam Ardakani

Mar 20, 2019

Meet the members of our community that help make our technology great. For Women’s History Month, we reached out to adventurous Superuser Maryam Ardakani of Tehran, Iran, to learn more about the place...

Data & Tech  |  Article

Avoid the Breakup. Your Customer is Waiting to be Nurtured.

Mar 19, 2019

Mobile app users are tired of generic messages from brands. To retain a loyal audience in a sea of growing competitors, nurture the relationships you’ve built with your customers through thoughtful pe...

Data & Tech  |  Article

How Foursquare Is Helping Malls Become Destination Hubs

Mar 14, 2019

If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...

Company News  |  Article

Introducing Hypertrending

Mar 08, 2019

It’s been ten years since we launched Foursquare at SXSW in 2009. We say “launch” but back in those days it was really just “hey, let’s show our friends what we’ve been working on”....

Data & Tech  |  Case Study

L.L.Bean Leveraged Location to Showcase Its Summer Products

Mar 02, 2019

L.L. Bean tapped Pinpoint to support their ‘Be an Outsider’ campaign....

Engineering  |  Article

Good Engineers Can Become Good Leaders

Feb 12, 2019

When an engineer in the tech industry experiences career success and demonstrates significant value, a common question one asks themself is, "should I become a manager?"...

Data & Tech  |  Article

Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions

Feb 06, 2019

New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....

Data & Tech  |  Article

Which Fashion Brands Have The Most Loyal Fanbase?

Jan 29, 2019

Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...

Data & Tech  |  Report

The 2019 Fashion Retail Loyalty Index

Jan 24, 2019

Retail fashion brands are in the midst of a technology-enabled sea change. Unprecedented investment by e-commerce, direct-to-consumer brands and digital consumer enablement are making the landscape mo...

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