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Data & Tech  |  Article

Q&A with Foursquare: Building a Lifestyle App with Pilgrim SDK

Oct 17, 2019

The success of Foursquare's Pilgrim SDK shows that there are many more ways that you can construct meaningful bridges between digital spaces and physical places.  Consider how the shopping and dining ...

Company News  |  Article

The Location Tech Industry Needs Regulation

Oct 16, 2019

Earlier today, the New York Times published an op-ed I wrote explaining why Foursquare believes the location technology industry needs regulation and why, as Foursquare CEO and a representative of our...

Data & Tech  |  Report

How To Get the Most Out of Pilgrim SDK

Oct 15, 2019

Pilgrim SDK—the location SDK embedded in our own products like Foursquare City Guide, the explore app, and the life-logging app Swarm—helps companies develop a nuanced understanding of who their users...

Data & Tech  |  Article

Why Next Gen OOH Is Taking Off

Oct 14, 2019

In an era of online media, marketers are rediscovering the value and effectiveness of out-of-home (OOH) and leveraging this traditional medium in new and exciting ways. The big takeaway: OOH works—and...

Data & Tech  |  Article

What Makes for Platinum-Grade User Consent Notifications?

Oct 10, 2019

Today, location privacy tools hit the market almost daily—whether it’s iOS 13 and its expanded notification screen, Google’s incognito modeauto-delete feature, or AndroidQ—proof that even if Congress ...

Data & Tech  |  Article

Q&A with Foursquare: Building a "Great Outdoors" App with Pilgrim SDK

Oct 08, 2019

What makes Foursquare's Pilgrim SDK special is its ability to help app users discover new and exciting places around the globe. From the ancient archaeological sites of Chiclayo to the best bites in T...

Data & Tech  |  Report

Foursquare's Third Annual QSR Loyalty Index

Oct 07, 2019

Changes are afoot in the quick service restaurant (QSR) industry: Dairy Queen is doubling down on savory items; Burger King has introduced a coffee subscription, and Dunkin’ is no longer just for donu...

Data & Tech  |  Article

Beyond Imagination: Announcing to All Creators the Free Tier of Pilgrim SDK

Oct 02, 2019

Today, with the launch of the free tier of Pilgrim SDK, Foursquare’s location SDK, the only thing that prevents you from building a truly innovative app is your imagination. Innovation can (and should...

Data & Tech  |  Article

An Introduction to Mobile Marketing Automation: Context Marks the Spot

Oct 01, 2019

Mobile apps continue to be a strategically important format for businesses, allowing them to have a direct relationship with their customers. But, to ensure high app engagement, you should build apps ...

Data & Tech  |  Report

How to Get the Most Out of Foursquare Places

Sep 25, 2019

From bakeries in Bangkok to pizzerias in Pittsburgh, Foursquare knows places best. Since our founding in 2009, we’ve built the most sophisticated platform for understanding where people go. Now, we’re...

Company News  |  Video

We Welcome the Scrutiny, And We're Hoping For Even More

Sep 19, 2019

Foursquare’s CEO, Jeff Glueck, went on Bloomberg TV this week to discuss our acquisition of Placed, privacy, ethical data practices, and what the future holds for the company 10 years after it was fou...

Company News  |  Article

How Will You Use Location Technology To Change The World?

Sep 15, 2019

Foursquare Co-Founder and Executive Chairman, Dennis Crowley, took the stage at the Bloomberg Data for Good Exchange to announce that once again, we’re calling for innovative uses of our location tech...

Data & Tech  |  Report

Boost App Engagement Using Location

Sep 10, 2019

No matter how long you've been working with consumer apps, a few things quickly become clear when it comes to audience engagement: Many of your users probably won't stick around for long. To combat t...

Data & Tech  |  Article

Take the Test: What Type of Programmatic Buyer Are You?

Aug 13, 2019

Today, there are more options than ever. From broad appeal billboards to hyper-personalized ads delivered directly to customers’ mobile phones, marketers have more ways than ever to reach their target...

Community  |  Article

Community Spotlight: Kwak Seong Jin

Aug 12, 2019

The Foursquare Superuser Community is made up of people from diverse backgrounds and unique talents, bound together by their passion for exploring places....

Data & Tech  |  Article

Debunking Location Density

Aug 09, 2019

Yes, the internet is awesome. Yes, online shopping is on the rise. However, despite an increase in online shopping, younger audiences are finding a renewed interest in brick-and-mortar stores....

Company News  |  Article

Gayle Fuguitt on Her Departure and Industry Leadership

Aug 08, 2019

Gayle Fuguitt, marketing insights and analytics innovator, is leaving our team to continue her mission to translate new technology capabilities into modern marketing capabilities, bringing the voice o...

Data & Tech  |  Video

Why You Need a Phone's Eye View of the World | Developer Week Keynote

Jul 28, 2019

On June 20, 2019, Foursquare announced the early access preview of Pilgrim SDK Free Tier in a keynote presentation at DeveloperWeek in NYC. This announcement comes two years after the product’s releas...

Data & Tech  |  Article

How to Adapt to New iOS13 and Android Q Location Sharing Permission Changes

Jul 24, 2019

Creating great app experiences—powered by location data—will get more difficult in the not-too-distant future. Earlier this year, both Apple and Google announced significant updates to their operating...

Engineering  |  Article

Foursquare's New Approach to Hiring Top Talent

Jul 18, 2019

The Tech Talent Pipeline (TTP) sat down with several members of our team, including Ben Ludman, Engineering Director, Clifton Jadoo, II, Engineering Recruiting Manager, and Henry Beaudin, Engineering ...

Data & Tech  |  Report

Powering Personalization At Scale

Jul 17, 2019

Beyond transaction data, location data can also provide valuable signals about consumer behavior. Foursquare measures all of the places people go before and after making a purchase, offering unprecede...

Data & Tech  |  Article

Summer Weather Data Reveals Consumer Insights For Restaurants

Jul 11, 2019

The summer months aren't necessarily all fun in the sun for those in the restaurant industry. Weather fluctuations—from heavy rain to hot spells—can significantly impact foot traffic to dining establi...

Data & Tech  |  Article

How Location Technology Can Drive Urban Innovation

Jul 10, 2019

When we launched the Foursquare for Good program in 2018, we had a simple yet ambitious mission—partner with academics, non-profits, policy makers and data scientists to make the real world a better, ...

Company News  |  Article

Why I'm Proud to Work at Foursquare

Jul 01, 2019

It’s safe to say that we’ve all felt pride at some point in our lives. That inexplicable warm-fuzzy feeling radiating from the middle of your chest. Perhaps after receiving congratulations on a job we...

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