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Data & Tech  |  Article

Understanding The Impact Of TV News On Foot Traffic Since COVID-19

Oct 22, 2020

TV news viewership undoubtedly impacts people’s perception of the world. But how much does it influence their real world behaviors? To address this question, we decided to take a closer look at foot...

Company News  |  Article

Introducing Marsbot for AirPods

Oct 20, 2020

Today we’ve got a new experiment for you to play with: Marsbot for AirPods, a lightweight virtual assistant that proactively whispers local recommendations (and other fun snippets) into your headphone...

Data & Tech  |  Article

Combining Offline & Online Data To Win With Holiday Shoppers

Oct 16, 2020

During these unprecedented times, the powerful combination of online and offline data can help marketers navigate the holiday season in a changed world -- enabling marketers to capitalize on times whe...

Company News  |  Article

Make a Difference with Location Technology

Oct 01, 2020


Data & Tech  |  Article

Watching Weather's Impact On Consumer Behavior Since COVID-19

Sep 29, 2020

New research from AccuWeather and Foursquare quantifies the impact of different forms of weather on foot traffic to various places,  both in 2019 and since the COVID-19 pandemic...

Data & Tech  |  Article

Foursquare Joins the Tech For Black Founders Initiative

Sep 03, 2020

In an effort to help Black-founded businesses accelerate growth, Foursquare has joined the Tech for Black Founders initiative in their mission to “create an ecosystem that provides resources and techn...

Data & Tech  |  Article

How To: Optimizing Campaigns in Foursquare Attribution

Sep 02, 2020

Under today’s current reality, the advertising playbook is effectively thrown out the window, offering both a mix of uncertainty and excitement at how advertisers and brands can capture consumer atten...

Data & Tech  |  Report

Webinar - The Role of Location Data in a Post-Pandemic World

Aug 14, 2020

Expert panelists David Shim, Ariel Segal Eck, and Stuart Schneiderman discuss current location-based marketing trends and the role that location data will play for marketers in a post-pandemic world....

Company News  |  Article

Foursquare Visits Receives Industry's First Media Rating Council Location-Based Advertising Guidelines Accreditation

Aug 13, 2020

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Foursquare Visits MRC’s first-ever accreditation for location data based on its Location-Based Advertising Measurement ...

Company News  |  Article

Correlating TV Ad Exposure With Store Visits Since COVID-19

Jul 29, 2020

We partnered with Samba TV, the leading provider of global TV data and audience analytics, combining our datasets to study ad reach and consumer behavior during COVID-19 stay-at-home orders....

Engineering  |  Article

New Privacy Controls, Permissions, and Debug Logging in Pilgrim SDK

Jul 28, 2020

We’ve introduced a few new features for both iOS and Android to support privacy and make it easier to troubleshoot....

Data & Tech  |  Article

Influencing The Auto Buying Journey With Offline & Online Signals

Jul 24, 2020

We know that online behavior can be an incredibly powerful supplement to location data -- expanding reach, unlocking new types of audiences and understanding phases of the buyer journey previously dif...

Data & Tech  |  Article

Harness the Power of Real World and Online Behavior

Jul 22, 2020

Foursquare’s Audience powered by Factual empowers marketers to build highly-customized, scalable audiences based on real-world consumer behavior. Location signals are a vital ingredient to understand ...

Company News  |  Article

Enriching Customer Data With Foursquare and mParticle

Jul 15, 2020

Foursquare is proud to be a launch partner in mParticle's Data Partner Program....

Data & Tech  |  Report

Download Now: Mobility Reimagined

Jul 08, 2020

Get the full report here....

Data & Tech  |  Article

Mobility Reimagined

Jul 08, 2020

After months of staying at home, we’re seeing consumers start to venture back out into the physical world. But how exactly are they moving around?...

Company News  |  Article

Foursquare and Arm Candy Bring Location Solutions to Clients

Jul 06, 2020

Via Arm Candy’s proprietary tech stack and internal ad operations team, the agency has access to Foursquare’s location-based data and activation tools, allowing for deeper business insights to be form...

Engineering  |  Article

iOS 14: Foursquare Mobile Engineering - Take 1

Jul 02, 2020

As an engineer working on the Pilgrim SDK, I help our partners enable unique location use cases, while maintaining the important privacy standards that our users expect. When Apple announced their iOS...

Company News  |  Report

Download Now: Location Data in a Marketing Lifecycle

Jun 23, 2020

Get the full report here....

Company News  |  Article

Location Data in a Marketing Lifecycle

Jun 23, 2020

Research from Advertiser Perceptions + Foursquare shows the benefits and value of location data....

Data & Tech  |  Article

New Covid-19 Foot Traffic Trends - Week 14

Jun 18, 2020

New foot traffic trends as businesses continue to open around the country....

Data & Tech  |  Article

TomTom Partners with Foursquare to Connect Customers with Millions of Points-of-Interest Worldwide

Jun 15, 2020

TomTom, the leading mapping and location technology specialist, has chosen Foursquare's Places solution as a trusted global location data partner...

Data & Tech  |  Article

Foursquare's Casual Dining Recovery Rankings

May 29, 2020

Foursquare's Casual Dining Recovery Ranking, an assessment of the top CDR chains in the United States ranked according to who we expect to recover first post-pandemic....

Company News  |  Article

The Road to Recovery

May 20, 2020

The Foursquare Recovery Index is a free tool that showcases the change in foot traffic by state, category and date to see relative upticks or declines in visitation that can indicate recovery....

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