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Data & Tech  |  Article

Take the Test: What Type of Programmatic Buyer Are You?

Aug 13, 2019

Today, there are more options than ever. From broad appeal billboards to hyper-personalized ads delivered directly to customers’ mobile phones, marketers have more ways than ever to reach their target...

Community  |  Article

Community Spotlight: Kwak Seong Jin

Aug 12, 2019

The Foursquare Superuser Community is made up of people from diverse backgrounds and unique talents, bound together by their passion for exploring places....

Data & Tech  |  Article

Debunking Location Density

Aug 09, 2019

Yes, the internet is awesome. Yes, online shopping is on the rise. However, despite an increase in online shopping, younger audiences are finding a renewed interest in brick-and-mortar stores....

Company News  |  Article

Gayle Fuguitt on Her Departure and Industry Leadership

Aug 08, 2019

Gayle Fuguitt, marketing insights and analytics innovator, is leaving our team to continue her mission to translate new technology capabilities into modern marketing capabilities, bringing the voice o...

Data & Tech  |  Video

Why You Need a Phone's Eye View of the World | Developer Week Keynote

Jul 28, 2019

On June 20, 2019, Foursquare announced the early access preview of Pilgrim SDK Free Tier in a keynote presentation at DeveloperWeek in NYC. This announcement comes two years after the product’s releas...

Data & Tech  |  Article

How to Adapt to New iOS13 and Android Q Location Sharing Permission Changes

Jul 24, 2019

Creating great app experiences—powered by location data—will get more difficult in the not-too-distant future. Earlier this year, both Apple and Google announced significant updates to their operating...

Engineering  |  Article

Foursquare's New Approach to Hiring Top Talent

Jul 18, 2019

The Tech Talent Pipeline (TTP) sat down with several members of our team, including Ben Ludman, Engineering Director, Clifton Jadoo, II, Engineering Recruiting Manager, and Henry Beaudin, Engineering ...

Data & Tech  |  Report

Powering Personalization At Scale

Jul 17, 2019

Beyond transaction data, location data can also provide valuable signals about consumer behavior. Foursquare measures all of the places people go before and after making a purchase, offering unprecede...

Data & Tech  |  Article

Summer Weather Data Reveals Consumer Insights For Restaurants

Jul 11, 2019

The summer months aren't necessarily all fun in the sun for those in the restaurant industry. Weather fluctuations—from heavy rain to hot spells—can significantly impact foot traffic to dining establi...

Data & Tech  |  Article

How Location Technology Can Drive Urban Innovation

Jul 10, 2019

When we launched the Foursquare for Good program in 2018, we had a simple yet ambitious mission—partner with academics, non-profits, policy makers and data scientists to make the real world a better, ...

Company News  |  Article

Why I'm Proud to Work at Foursquare

Jul 01, 2019

It’s safe to say that we’ve all felt pride at some point in our lives. That inexplicable warm-fuzzy feeling radiating from the middle of your chest. Perhaps after receiving congratulations on a job we...

Data & Tech  |  Report

The Best Time To Reach Shoppers This Holiday Season

Jun 28, 2019

In today's crowded retail landscape, personalized, timely communications are more important than ever. Always-on location data lets marketers uncover not only where consumers go throughout their day,...

Community  |  Article

Community Spotlight: Antor Saldana

Jun 25, 2019

One of the unique value propositions of Foursquare City Guide and Swarm is the ability to discover new and interesting places based on the friends you have and the people you meet. As a result, our co...

Company News  |  Article

Foursquare Podcast: What the Placed Acquisition Means for Marketers' Future

Jun 18, 2019

You’ve heard about the acquisition of Placed by Foursquare and how adding its powerhouse attribution solution—the industry’s best—to Foursquare’s existing platform of location-based offerings will cha...

Data & Tech  |  Report

How To Build Smarter Segments

Jun 17, 2019

Foursquare’s real world behavioral data powers smarter audience segmentation, letting marketers pinpoint specific subsets of consumers based on the places they go. With access to best-in-class loca...

Data & Tech  |  Article

Fair-Weather Foodies: Exploring Weather's Effect on Dining with AccuWeather

Jun 17, 2019

Last year we announced an innovative partnership with AccuWeather, the most accurate source of weather forecasts and warnings in the world, in which it would be leveraging Pilgrim SDK to power hyper-l...

Company News  |  Article

Foursquare to acquire Placed from Snap Inc. to deepen its location technology platform

May 30, 2019

Today, we are excited to announce Foursquare and Placed are joining forces. Our acquisition of Placed from Snap Inc. has been signed, and will close shortly. Foursquare will add the Placed product—#1...

Data & Tech  |  Article

Build Better Behavioral Segments with Location, Powered by Pilgrim SDK

May 23, 2019

Imagine consistently reaching your app users wherever they are with targeted, location-aware messages that land at just the right moment. Even better, consider how helpful it would be to know in advan...

Data & Tech  |  Article

Personal, Not Pushy: 6 Best Practices for Push Notifications

May 21, 2019

Push notifications can be a powerful tool for a product manager to connect with her users and encourage them to re-engage with her app. Done right, push notifications will increase app engagement and ...

Data & Tech  |  Report

Rethinking the Path to Purchase

May 21, 2019

Foursquare analyzes location data from millions of Americans that make up our growing, first party foot traffic panel. Always-on location and proprietary true stop detection allows Foursquare to measu...

Data & Tech  |  Article

Part Three: The Dilemmas of Location Data: The Importance of Stop Detection Technology and Dwell Time Measurement

May 09, 2019

Consumer-facing industries such as retail and quick service restaurant (QSR) have long seen the value of foot traffic data in its ability to approximate sales performance and foreshadow consumer trend...

Data & Tech  |  Article

Part Two: The Dilemmas of Location Data: An Evaluation of Mapping Methodologies

May 07, 2019

Location intelligence—powered by foot traffic data—is incredibly valuable, whether it’s used to reveal contextual details about a place, or surface behavioral insights about an audience. However, not ...

Data & Tech  |  Report

New Report: 2019 Casual Dining Restaurant Loyalty Index

May 01, 2019

Technology is changing the way people think about eating and dining out – and it’s presenting a slew of new challenges for the dining industry. From fast casual brands such as Chipotle, to meal delive...

Data & Tech  |  Article

Part One: The Dilemmas of Location Data: Why Data Source Matters

May 01, 2019

While data-driven marketers increasingly rely on location intelligence for campaign measurement and foot traffic insights, they consistently face the problem of accuracy—poor quality data can lead to ...

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