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Foursquare Visits Receives Industry's First Media Rating Council Location-Based Advertising Guidelines Accreditation

Aug 13, 2020

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Foursquare Visits MRC’s first-ever accreditation for location data based on its Location-Based Advertising Measurement ...

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Data & Tech

iOS 14: Foursquare Mobile Engineering - Take 1

Jul 02, 2020

As an engineer working on the Pilgrim SDK, I help our partners enable unique location use cases, while maintaining the important privacy standards that our users expect. When Apple announced their iOS...

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Company News

Enriching Customer Data With Foursquare and mParticle

Jul 15, 2020

Foursquare is proud to be a launch partner in mParticle's Data Partner Program....

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Data & Tech

The Road to Recovery

May 20, 2020

The Foursquare Recovery Index is a free tool that showcases the change in foot traffic by state, category and date to see relative upticks or declines in visitation that can indicate recovery....

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Data & Tech

The Great Reset: How COVID-19 Reestablishes the Muscle Memory of Consumption

May 19, 2020

Prior to Covid-19, no event had materially changed visitation to brick and mortar businesses for more than 70 years....

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Company News

Factual Joins Foursquare to Create Clear Location Market Leader

Apr 06, 2020

Today we are thrilled to announce that Factual is merging with Foursquare, creating the number 1 independent leader in location-based technology and data for global brands, advertisers, publishers, an...

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Data & Tech

Doing What We Can to Help

Apr 02, 2020

Like all of you, we at Foursquare are directly impacted by COVID-19. After publishing our COVID Insights Report, which detailed foot traffic trends across large cities, we received dozens of requests...

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Data & Tech

How to: Measure the impact of an OOH campaign

Nov 17, 2020

Traditionally, OOH ads-- which include billboards, posters, and pretty much any visual advertising that reaches you while you’re out in the real world -- are large, high impact, and have great brand r......Read More

Company News

Introducing Marsbot for AirPods

Oct 20, 2020

Today we’ve got a new experiment for you to play with: Marsbot for AirPods, a lightweight virtual assistant that proactively whispers local recommendations (and other fun snippets) into your headphone......Read More

Company News

Foursquare Visits Receives Industry's First Media Rating Council Location-Based Advertising Guidelines Accreditation

Aug 13, 2020

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Foursquare Visits MRC’s first-ever accreditation for location data based on its Location-Based Advertising Measurement ......Read More

Company News

The Road to Recovery

May 20, 2020

The Foursquare Recovery Index is a free tool that showcases the change in foot traffic by state, category and date to see relative upticks or declines in visitation that can indicate recovery.......Read More

Company News

Factual Joins Foursquare to Create Clear Location Market Leader

Apr 06, 2020

Today we are thrilled to announce that Factual is merging with Foursquare, creating the number 1 independent leader in location-based technology and data for global brands, advertisers, publishers, an......Read More

Company News

Foursquare to acquire Placed from Snap Inc. to deepen its location technology platform

May 30, 2019

Today, we are excited to announce Foursquare and Placed are joining forces. Our acquisition of Placed from Snap Inc. has been signed, and will close shortly. Foursquare will add the Placed product—#1......Read More

Data & Tech

Harness the Power of Real World and Online Behavior

Jul 22, 2020

Foursquare’s Audience powered by Factual empowers marketers to build highly-customized, scalable audiences based on real-world consumer behavior. Location signals are a vital ingredient to understand ......Read More

Data & Tech

Foursquare's Casual Dining Recovery Rankings

May 29, 2020

Foursquare's Casual Dining Recovery Ranking, an assessment of the top CDR chains in the United States ranked according to who we expect to recover first post-pandemic.......Read More

Engineering

New Privacy Controls, Permissions, and Debug Logging in Pilgrim SDK

Jul 28, 2020

We’ve introduced a few new features for both iOS and Android to support privacy and make it easier to troubleshoot.......Read More

WHAT'S NEW
 |  Article

Foursquare brings its enriched location data to Kochava Collective's mobile data marketplace

Nov 19, 2020

What can you get when you apply 800+ distinct audience segments to data gathered from 400+ million devices? A nuanced, precise, real-world view of the consumers you want to reach....

Data & Tech  |  Article

How to: Measure the impact of an OOH campaign

Nov 17, 2020

Traditionally, OOH ads-- which include billboards, posters, and pretty much any visual advertising that reaches you while you’re out in the real world -- are large, high impact, and have great brand r...

Company News  |  Article

Foursquare CEO David Shim to depart company, Gary Little appointed as incoming CEO

Nov 05, 2020

Today, Foursquare announced David Shim has decided to step down as CEO at the end of the year to return to his entrepreneurial roots. With his departure, Foursquare has appointed Gary Little, who curr...

Data & Tech  |  Report

Webinar: How Location Data Helps Organizations Make the Right Site Selection Decisions

Nov 04, 2020

On October 27th 2020, experts from Amazon, Lovelytics, and Foursquare came together to demonstrate how location data is a such a critical input to site selection. Watch now to guide your upcoming real...

Data & Tech  |  Report

Webinar: Learn How Restaurants Can Use Data to Adapt to Changing Consumer Behavior

Nov 04, 2020

On October 28th, 2020, Amazon brought Foursquare and Apptopia together for a discussion about the combination of location data and mobile app activity can drive winning results for restaurants, from Q...

Company News  |  Report

Foursquare + Apptopia Report: The Dining Forecast

Oct 27, 2020

...

Data & Tech  |  Article

Understanding The Impact Of TV News On Foot Traffic Since COVID-19

Oct 22, 2020

TV news viewership undoubtedly impacts people’s perception of the world. But how much does it influence their real world behaviors? To address this question, we decided to take a closer look at foot...

Company News  |  Article

Introducing Marsbot for AirPods

Oct 20, 2020

Today we’ve got a new experiment for you to play with: Marsbot for AirPods, a lightweight virtual assistant that proactively whispers local recommendations (and other fun snippets) into your headphone...

Data & Tech  |  Article

Combining Offline & Online Data To Win With Holiday Shoppers

Oct 16, 2020

During these unprecedented times, the powerful combination of online and offline data can help marketers navigate the holiday season in a changed world -- enabling marketers to capitalize on times whe...

Company News  |  Article

Make a Difference with Location Technology

Oct 01, 2020

...

Data & Tech  |  Article

Watching Weather's Impact On Consumer Behavior Since COVID-19

Sep 29, 2020

New research from AccuWeather and Foursquare quantifies the impact of different forms of weather on foot traffic to various places,  both in 2019 and since the COVID-19 pandemic...

Data & Tech  |  Article

Foursquare Joins the Tech For Black Founders Initiative

Sep 03, 2020

In an effort to help Black-founded businesses accelerate growth, Foursquare has joined the Tech for Black Founders initiative in their mission to “create an ecosystem that provides resources and techn...

Data & Tech  |  Article

How To: Optimizing Campaigns in Foursquare Attribution

Sep 02, 2020

Under today’s current reality, the advertising playbook is effectively thrown out the window, offering both a mix of uncertainty and excitement at how advertisers and brands can capture consumer atten...

Data & Tech  |  Report

Webinar - The Role of Location Data in a Post-Pandemic World

Aug 14, 2020

Expert panelists David Shim, Ariel Segal Eck, and Stuart Schneiderman discuss current location-based marketing trends and the role that location data will play for marketers in a post-pandemic world....

Company News  |  Article

Foursquare Visits Receives Industry's First Media Rating Council Location-Based Advertising Guidelines Accreditation

Aug 13, 2020

Today, we’re excited to announce that the Media Rating Council (MRC) has granted Foursquare Visits MRC’s first-ever accreditation for location data based on its Location-Based Advertising Measurement ...

Company News  |  Article

Correlating TV Ad Exposure With Store Visits Since COVID-19

Jul 29, 2020

We partnered with Samba TV, the leading provider of global TV data and audience analytics, combining our datasets to study ad reach and consumer behavior during COVID-19 stay-at-home orders....

Engineering  |  Article

New Privacy Controls, Permissions, and Debug Logging in Pilgrim SDK

Jul 28, 2020

We’ve introduced a few new features for both iOS and Android to support privacy and make it easier to troubleshoot....

Data & Tech  |  Article

Influencing The Auto Buying Journey With Offline & Online Signals

Jul 24, 2020

We know that online behavior can be an incredibly powerful supplement to location data -- expanding reach, unlocking new types of audiences and understanding phases of the buyer journey previously dif...

Data & Tech  |  Article

Harness the Power of Real World and Online Behavior

Jul 22, 2020

Foursquare’s Audience powered by Factual empowers marketers to build highly-customized, scalable audiences based on real-world consumer behavior. Location signals are a vital ingredient to understand ...

Company News  |  Article

Enriching Customer Data With Foursquare and mParticle

Jul 15, 2020

Foursquare is proud to be a launch partner in mParticle's Data Partner Program....

Data & Tech  |  Report

Download Now: Mobility Reimagined

Jul 08, 2020

Get the full report here....

Data & Tech  |  Article

Mobility Reimagined

Jul 08, 2020

After months of staying at home, we’re seeing consumers start to venture back out into the physical world. But how exactly are they moving around?...

Company News  |  Article

Foursquare and Arm Candy Bring Location Solutions to Clients

Jul 06, 2020

Via Arm Candy’s proprietary tech stack and internal ad operations team, the agency has access to Foursquare’s location-based data and activation tools, allowing for deeper business insights to be form...

Engineering  |  Article

iOS 14: Foursquare Mobile Engineering - Take 1

Jul 02, 2020

As an engineer working on the Pilgrim SDK, I help our partners enable unique location use cases, while maintaining the important privacy standards that our users expect. When Apple announced their iOS...

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