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Data & Tech  |  Article

The Difference Between CDPs, DMPs and CRM Systems

Nov 15, 2019

At first glance, Customer Data Platforms (CDPs) appear to be the same as Customer Relationship Management (CRMs) platforms and Data Management Platforms (DMPs). With so many options to choose from, an...

Data & Tech  |  Article

Q&A with Foursquare: How Pilgrim SDK Drives User Engagement for Entertainment Apps

Nov 14, 2019

From the rise of streaming services to the success of social media video solutions, entertainment apps continue to gain popularity. However, it's no longer enough to just design a cool app. It must ha...

Data & Tech  |  Article

Location Data At Your Fingertips: Foursquare Is the Preferred Location Launch Partner for the AWS Data Exchange

Nov 13, 2019

The rise of the self-service technology market has made it more important than ever for companies to easily get the data they need to make critical decisions; however, access to high-quality, trusted ...

Company News  |  Article

Jeff Glueck Takes His Op-Ed on The Road

Nov 11, 2019

Over the past two weeks, Foursquare CEO Jeff Glueck has taken the message of his New York Times op-ed on the road, appearing at two major conferences: WSJ Tech Live and Bloomberg’s “Sooner Than You Th...

Data & Tech  |  Article

Q&A with Foursquare: Improving Communications with Pilgrim SDK

Nov 06, 2019

From helping travelers navigate the bustling markets of Seoul, to suggesting nearby activities for users to wait out the rain, Foursquare’s Pilgrim SDK provides virtually limitless opportunities for d...

Data & Tech  |  Article

Q&A with Foursquare: Building Cool AR Apps with Pilgrim SDK

Oct 30, 2019

If you're not familiar with the comic book heroes Superman and Superwoman, one of their coolest powers is their enhanced human ability. In the not-too-distant future, location-based augmented reality ...

Community  |  Article

Community Spotlight: David Abarca Cervera

Oct 29, 2019

Dia de los Muertos or Day of the Dead, is the holiday depicted in award-winning animated film, “Coco,” where a young boy goes searching for his family roots while serenading the audience with some tea...

Data & Tech  |  Report

Evaluating Location SDKs: A Primer for App Developers

Oct 24, 2019

With so many location technologies available, how is an app developer able to choose what location services to use and the associated SDKs to integrate? We've prepared this guide to help you make tha...

Company News  |  Article

Top Takeaways and Highlights from the Grace Hopper Celebration

Oct 24, 2019

The Grace Hopper Celebration brings together talented women in the areas of data and technology, from all over the world, for a 4-day conference filled with inspiring panels, presentations, mentoring ...

Data & Tech  |  Article

Q&A with Foursquare: Creating a Games App with Pilgrim SDK

Oct 23, 2019

Foursquare's Pilgrim SDK provides opportunities that extend even beyond building apps that leverage Foursquare's geolocation engine. We caught up with Alicia, a graphic designer at Foursquare, to lear...

Data & Tech  |  Article

Q&A with Foursquare: Building a Lifestyle App with Pilgrim SDK

Oct 17, 2019

The success of Foursquare's Pilgrim SDK shows that there are many more ways that you can construct meaningful bridges between digital spaces and physical places.  Consider how the shopping and dining ...

Company News  |  Article

The Location Tech Industry Needs Regulation

Oct 16, 2019

Earlier today, the New York Times published an op-ed I wrote explaining why Foursquare believes the location technology industry needs regulation and why, as Foursquare CEO and a representative of our...

Data & Tech  |  Report

How To Get the Most Out of Pilgrim SDK

Oct 15, 2019

Pilgrim SDK—the location SDK embedded in our own products like Foursquare City Guide, the explore app, and the life-logging app Swarm—helps companies develop a nuanced understanding of who their users...

Data & Tech  |  Article

Why Next Gen OOH Is Taking Off

Oct 14, 2019

In an era of online media, marketers are rediscovering the value and effectiveness of out-of-home (OOH) and leveraging this traditional medium in new and exciting ways. The big takeaway: OOH works—and...

Data & Tech  |  Article

What Makes for Platinum-Grade User Consent Notifications?

Oct 10, 2019

Today, location privacy tools hit the market almost daily—whether it’s iOS 13 and its expanded notification screen, Google’s incognito modeauto-delete feature, or AndroidQ—proof that even if Congress ...

Data & Tech  |  Article

Q&A with Foursquare: Building a "Great Outdoors" App with Pilgrim SDK

Oct 08, 2019

What makes Foursquare's Pilgrim SDK special is its ability to help app users discover new and exciting places around the globe. From the ancient archaeological sites of Chiclayo to the best bites in T...

Data & Tech  |  Report

Foursquare's Third Annual QSR Loyalty Index

Oct 07, 2019

Changes are afoot in the quick service restaurant (QSR) industry: Dairy Queen is doubling down on savory items; Burger King has introduced a coffee subscription, and Dunkin’ is no longer just for donu...

Data & Tech  |  Article

Beyond Imagination: Announcing to All Creators the Free Tier of Pilgrim SDK

Oct 02, 2019

Today, with the launch of the free tier of Pilgrim SDK, Foursquare’s location SDK, the only thing that prevents you from building a truly innovative app is your imagination. Innovation can (and should...

Data & Tech  |  Article

An Introduction to Mobile Marketing Automation: Context Marks the Spot

Oct 01, 2019

Mobile apps continue to be a strategically important format for businesses, allowing them to have a direct relationship with their customers. But, to ensure high app engagement, you should build apps ...

Data & Tech  |  Report

How to Get the Most Out of Foursquare Places

Sep 25, 2019

From bakeries in Bangkok to pizzerias in Pittsburgh, Foursquare knows places best. Since our founding in 2009, we’ve built the most sophisticated platform for understanding where people go. Now, we’re...

Company News  |  Video

We Welcome the Scrutiny, And We're Hoping For Even More

Sep 19, 2019

Foursquare’s CEO, Jeff Glueck, went on Bloomberg TV this week to discuss our acquisition of Placed, privacy, ethical data practices, and what the future holds for the company 10 years after it was fou...

Company News  |  Article

How Will You Use Location Technology To Change The World?

Sep 15, 2019

Foursquare Co-Founder and Executive Chairman, Dennis Crowley, took the stage at the Bloomberg Data for Good Exchange to announce that once again, we’re calling for innovative uses of our location tech...

Data & Tech  |  Report

Boost App Engagement Using Location

Sep 10, 2019

No matter how long you've been working with consumer apps, a few things quickly become clear when it comes to audience engagement: Many of your users probably won't stick around for long. To combat t...

Data & Tech  |  Article

Take the Test: What Type of Programmatic Buyer Are You?

Aug 13, 2019

Today, there are more options than ever. From broad appeal billboards to hyper-personalized ads delivered directly to customers’ mobile phones, marketers have more ways than ever to reach their target...

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