Explore
Subscribe
Engineering  |  Article

Foursquare's New Approach to Hiring Top Talent

Jul 18, 2019

The Tech Talent Pipeline (TTP) sat down with several members of our team, including Ben Ludman, Engineering Director, Clifton Jadoo, II, Engineering Recruiting Manager, and Henry Beaudin, Engineering ...

Data & Tech  |  Report

Powering Personalization At Scale

Jul 17, 2019

Beyond transaction data, location data can also provide valuable signals about consumer behavior. Foursquare measures all of the places people go before and after making a purchase, offering unprecede...

Data & Tech  |  Article

Summer Weather Data Reveals Consumer Insights For Restaurants

Jul 11, 2019

The summer months aren't necessarily all fun in the sun for those in the restaurant industry. Weather fluctuations—from heavy rain to hot spells—can significantly impact foot traffic to dining establi...

Data & Tech  |  Article

How Location Technology Can Drive Urban Innovation

Jul 10, 2019

When we launched the Foursquare for Good program in 2018, we had a simple yet ambitious mission—partner with academics, non-profits, policy makers and data scientists to make the real world a better, ...

Company News  |  Article

Why I'm Proud to Work at Foursquare

Jul 01, 2019

It’s safe to say that we’ve all felt pride at some point in our lives. That inexplicable warm-fuzzy feeling radiating from the middle of your chest. Perhaps after receiving congratulations on a job we...

Data & Tech  |  Report

The Best Time To Reach Shoppers This Holiday Season

Jun 28, 2019

In today's crowded retail landscape, personalized, timely communications are more important than ever. Always-on location data lets marketers uncover not only where consumers go throughout their day,...

Community  |  Article

Community Spotlight: Antor Saldana

Jun 25, 2019

One of the unique value propositions of Foursquare City Guide and Swarm is the ability to discover new and interesting places based on the friends you have and the people you meet. As a result, our co...

Company News  |  Article

Foursquare Podcast: What the Placed Acquisition Means for Marketers' Future

Jun 18, 2019

You’ve heard about the acquisition of Placed by Foursquare and how adding its powerhouse attribution solution—the industry’s best—to Foursquare’s existing platform of location-based offerings will cha...

Data & Tech  |  Report

How To Build Smarter Segments

Jun 17, 2019

Foursquare’s real world behavioral data powers smarter audience segmentation, letting marketers pinpoint specific subsets of consumers based on the places they go. With access to best-in-class loca...

Data & Tech  |  Article

Fair-Weather Foodies: Exploring Weather's Effect on Dining with AccuWeather

Jun 17, 2019

Last year we announced an innovative partnership with AccuWeather, the most accurate source of weather forecasts and warnings in the world, in which it would be leveraging Pilgrim SDK to power hyper-l...

Company News  |  Article

Foursquare to acquire Placed from Snap Inc. to deepen its location technology platform

May 30, 2019

Today, we are excited to announce Foursquare and Placed are joining forces. Our acquisition of Placed from Snap Inc. has been signed, and will close shortly. Foursquare will add the Placed product—#1...

Data & Tech  |  Article

Build Better Behavioral Segments with Location, Powered by Pilgrim SDK

May 23, 2019

Imagine consistently reaching your app users wherever they are with targeted, location-aware messages that land at just the right moment. Even better, consider how helpful it would be to know in advan...

Data & Tech  |  Article

Personal, Not Pushy: 6 Best Practices for Push Notifications

May 21, 2019

Push notifications can be a powerful tool for a product manager to connect with her users and encourage them to re-engage with her app. Done right, push notifications will increase app engagement and ...

Data & Tech  |  Report

Rethinking the Path to Purchase

May 21, 2019

Foursquare analyzes location data from millions of Americans that make up our growing, first party foot traffic panel. Always-on location and proprietary true stop detection allows Foursquare to measu...

Data & Tech  |  Article

Part Three: The Dilemmas of Location Data: The Importance of Stop Detection Technology and Dwell Time Measurement

May 09, 2019

Consumer-facing industries such as retail and quick service restaurant (QSR) have long seen the value of foot traffic data in its ability to approximate sales performance and foreshadow consumer trend...

Data & Tech  |  Article

Part Two: The Dilemmas of Location Data: An Evaluation of Mapping Methodologies

May 07, 2019

Location intelligence—powered by foot traffic data—is incredibly valuable, whether it’s used to reveal contextual details about a place, or surface behavioral insights about an audience. However, not ...

Data & Tech  |  Report

New Report: 2019 Casual Dining Restaurant Loyalty Index

May 01, 2019

Technology is changing the way people think about eating and dining out – and it’s presenting a slew of new challenges for the dining industry. From fast casual brands such as Chipotle, to meal delive...

Data & Tech  |  Article

Part One: The Dilemmas of Location Data: Why Data Source Matters

May 01, 2019

While data-driven marketers increasingly rely on location intelligence for campaign measurement and foot traffic insights, they consistently face the problem of accuracy—poor quality data can lead to ...

Community  |  Article

4SQDay Celebrations Around the World

Apr 26, 2019

Community is one of the core values here at Foursquare, and there is no better manifestation of this value than in our Foursquare Superuser community, which is nine years old and still thriving!...

Data & Tech  |  Report

Win This Back to School Season

Apr 18, 2019

Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands. Fours...

Engineering  |  Article

How Our Intern Led Pants' Migration to Python 3

Apr 18, 2019

While the build tool Pants has supported building and testing Python 3 code for a long time, until today, Pants itself was built entirely with Python 2. As of today, the tool can now be run entirely t...

Company News  |  Article

Foursquare Expands Attribution Solution with New Channel Measurement for Out-of-Home

Apr 15, 2019

We know advertisers are grappling with how to choose the right measurement partner. There are three key factors to consider when finding a best-in-class partner: precision in the measurement itself (w...

Data & Tech  |  Article

How Places by Foursquare Outperforms the Competition

Mar 28, 2019

Places by Foursquare is used by 150,000 developers and leading companies such as Samsung, Uber, and Twitter to build location-based experiences into their software applications. To illustrate the scal...

Data & Tech  |  Article

The Cost of Misinformation: Is Low Quality Location Data Impacting Your Business?

Mar 27, 2019

With the location intelligence and analytics market expected to exceed $16 billion by 2021, according to IndustryARC, marketers are clearly seeing the benefits of foot traffic data. Used to power audi...

Contact Us

Subscribe

Pardot response heading