- How user engagement directly impacts monetization
- How audience segmentation drives personalization
- How Foursquare's Pilgrim SDK delivers next-level contextual segmentation capabilities
Data & Tech
Boost App Engagement Using Location
How Developers Can Use Location-Based Segmentation to Increase Retention and Drive Monetization
No matter how long you've been working with consumer apps, a few things quickly become clear when it comes to audience engagement: Many of your users probably won't stick around for long. To combat this trend, developers and product managers must build apps that keep users engaged and push out personalized communications. But contextual app experiences can only come from a deep knowledge of each customer, otherwise you’re putting app revenue at risk. To safeguard your app’s monetization potential, you should implement Foursquare's location-based segmentation capabilities—gleaned from contextual data—to drive engagement.