Integrating with mobile marketing automation tools and customer data platforms are two of the primary ways our enterprise customers realize more value from utilizing our SDK, Pilgrim, in their mobile apps. Foursquare is pleased to announce that we’ve added Segment to our list of integrated partners for the Pilgrim SDK. Segment is a leading customer data platform, helping over 20,000 companies collect data once and empower every team. Segment’s Customer Data Infrastructure (CDI) makes customer data simple.
This newest integration allows Segment customers to pass Pilgrim SDK event data directly to Segment, enriching their customer data with the most accurate location context in the industry.
Our mutual customers can start connecting their data using this integration today. Learn more about getting set up in the Segment section of our integration docs.
And for a primer on which types for platform may best suit your business needs, check out our guide here.