For the last year I've been obsessed with a new breed of mobile applications that are aware of a user's context: who they are, where they are in the world, and what is going on around them. Apps like Dark Sky, Google Now, and Square Wallet are starting to enable amazing new real-world experiences that make users feel like they have superpowers by connecting them seamlessly to information.
Last month, we launched the new Foursquare notifications which automatically lets people know about the best dishes on the menu when they walk into a restaurant, or the top spots not to miss when they land in a new city. In this talk at Data Driven NYC, I explain how we built this exciting new product from the data exhaust of millions of mobile devices, and how it sets the groundwork for an exciting new world of highly-targeted contextual experiences.
- Blake (@metablake)