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Data & Tech
How To Build Smarter Segments
Four Key Ways To Reach The Right Audiences This Holiday Season Using Location Data
Written by Ariel Segal on Jun 17, 2019 - Read time: 5 min - Read Later
Foursquare’s real world behavioral data powers smarter audience segmentation, letting marketers pinpoint specific subsets of consumers based on the places they go. With access to best-in-class location technology, leading brands not only uncover where people go, but also gain visibility into how people make the decisions they do, based on their patterns, preferences, and passion points. This 360 degree view of the consumer is critical for brands to achieve true customer-centricity.