- Segment Based On Real World Behavior
- Align With Your Customers’ Lifestyle
- Identify Opportunities To Acquire New Customers
- Boost Share of Wallet From Existing Customers
Data & Tech
How To Build Smarter Segments
Four Key Ways To Reach The Right Audiences This Holiday Season Using Location Data
Foursquare’s real world behavioral data powers smarter audience segmentation, letting marketers pinpoint specific subsets of consumers based on the places they go. With access to best-in-class location technology, leading brands not only uncover where people go, but also gain visibility into how people make the decisions they do, based on their patterns, preferences, and passion points. This 360 degree view of the consumer is critical for brands to achieve true customer-centricity.