Rethinking the Path to Purchase
Six Ways To Influence The Entire Consumer Journey Using Location Data
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Foursquare analyzes location data from millions of Americans that make up our growing, first party foot traffic panel. Always-on location and proprietary true stop detection allows Foursquare to measure not only store visits, but also all of the places your customers go before and after the store, offering unique visibility into behaviors outside of your four walls.
With access to this technology, leading brands uncover not only where consumers go before and after the store, but also why consumers make the decisions they do, uncovering who are the right audiences to target, when are the right moments to reach them, and how to captivate customers with the right messaging.