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2018 Quick-Service Restaurant Loyalty Index

Using Location to Measure Loyalty

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There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—building a loyal customer base is a top priority for QSRs.

Our annual Loyalty Index provides the most accurate assessment of customer loyalty, and is proof positive that it’s possible to create a dedicated fan base. With a deep understanding of how people move around the real world, Foursquare is uniquely able to measure loyalty based on true consumer behavior, rather than perceptions of a brand.

This loyalty index distills a complex set of behaviors and preferences into a single metric that can be compared across chains, revealing which QSR chains are winning customer loyalty. Is your brand at the top of the list? Take a look.

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The time of day consumers tend to spend the most money at QSRs
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Yearly visit frequency, based on restaurant category
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What QSR marketers can do to improve consumer loyalty

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2018 Quick-Service Restaurant Loyalty Index

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