In March, TouchTunes, the largest interactive entertainment platform with more than 65K jukeboxes in bars around the U.S., layered in Foursquare's Pilgrim SDK. TouchTunes was one of the first consumer brands to leverage Foursquare's passive location technology, and the results are impressive, with the brand dramatically increasing app engagement and songs purchased.
To understand how it all came together, we created a timeline that illustrates specifically how TouchTunes leveraged proximity marketing with data for value-add experiences that are personalized — and effective. Check it out:
For more information about Foursquare and how can Pilgrim SDK can power precise proximity marketing programs in your mobile app, visit enterprise.foursquare.com/products/pilgrim.
And if you'd like to read about how easy it was for TouchTunes to integrate Pilgrim SDK, visit the Foursquare blog at enterprise.foursquare.com/intersections.