Foursquare Intersections logo
Explore
Subscribe
Data & Tech

Update: How the Trump Presidential Campaign is Affecting Trump Businesses

Written by Foursquare on Oct 15, 2016 - Read time: 2 min - Read Later

In August 2016, Foursquare published a report that identified a decrease in foot traffic to Trump-branded hotels, casinos and golf courses in the U.S. Two months later, we wanted to understand if the downturn we noted is holding steady. In a phrase: for the most part.

As a location intelligence company, it's our mission to shed light on real-world foot traffic trends. We are not in the political game; so we'll leave it to the pundits to comment on what this means for the upcoming election and whether the trend lines are predictive. Here's what we found.

share of foot traffic to Trump properties chart

Overall visit share continues to be down. More specifically, in September 2016, visit share to Trump properties was down 19% versus September 2014.

share of foot traffic to Trump properties in Blue states chart

Foot traffic share to Trump-branded properties in blue states continues to be down by a wider margin. As of September 2016, visit share to Trump properties was down 21% versus September 2014.

share of foot traffic to Trump properties in purple states chart

In purple states, overall, the trend lines more closely match previous years. There was a slight increase in visit share in August, but as of September 2016, visit share was down 4% versus September 2014.

For our complete methodology, which includes details on our normalization scheme to ensure that our panel is reflective of the American population, please see the original post.

If you're interested in further analysis from Foursquare's Place Insights, visit https://enterprise.foursquare.com/insights.

Subscribe

Follow Foursquare

Update: How the Trump Presidential Campaign is Affecting Trump Businesses

Read Later

Pardot response heading