Win This Back to School Season
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Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands. Foursquare’s proprietary location data tells the same story, showing a 16.5% lift in foot traffic to brick-and-mortar retailers amongst parents between the Fourth of July and Labor Day. In this report, Foursquare took a close look at consumer behavior during last year’s back to school season to identify 10 of the most effective strategies that brands can apply to stay ahead of the curve.