Articles
Company News
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Article
Foursquare to acquire Placed from Snap Inc. to deepen its location technology platform
May 30, 2019
Today, we are excited to announce Foursquare and Placed are joining forces. Our acquisition of Placed from Snap Inc. has been signed, and will close shortly. Foursquare will add the Placed product—#1...
Data & Tech
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Article
Build Better Behavioral Segments with Location, Powered by Pilgrim SDK
May 23, 2019
Imagine consistently reaching your app users wherever they are with targeted, location-aware messages that land at just the right moment. Even better, consider how helpful it would be to know in advan...
Data & Tech
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Article
Personal, Not Pushy: 6 Best Practices for Push Notifications
May 21, 2019
Push notifications can be a powerful tool for a product manager to connect with her users and encourage them to re-engage with her app. Done right, push notifications will increase app engagement and ...
Data & Tech
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Article
Part Three: The Dilemmas of Location Data: The Importance of Stop Detection Technology and Dwell Time Measurement
May 09, 2019
Consumer-facing industries such as retail and quick service restaurant (QSR) have long seen the value of foot traffic data in its ability to approximate sales performance and foreshadow consumer trend...
Data & Tech
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Article
Part Two: The Dilemmas of Location Data: An Evaluation of Mapping Methodologies
May 07, 2019
Location intelligence—powered by foot traffic data—is incredibly valuable, whether it’s used to reveal contextual details about a place, or surface behavioral insights about an audience. However, not ...
Data & Tech
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Article
Part One: The Dilemmas of Location Data: Why Data Source Matters
May 01, 2019
While data-driven marketers increasingly rely on location intelligence for campaign measurement and foot traffic insights, they consistently face the problem of accuracy—poor quality data can lead to ...
Engineering
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Article
How Our Intern Led Pants' Migration to Python 3
Apr 18, 2019
While the build tool Pants has supported building and testing Python 3 code for a long time, until today, Pants itself was built entirely with Python 2. As of today, the tool can now be run entirely t...
Company News
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Article
Foursquare Expands Attribution Solution with New Channel Measurement for Out-of-Home
Apr 15, 2019
We know advertisers are grappling with how to choose the right measurement partner. There are three key factors to consider when finding a best-in-class partner: precision in the measurement itself (w...
Data & Tech
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Article
How Places by Foursquare Outperforms the Competition
Mar 28, 2019
Places by Foursquare is used by 150,000 developers and leading companies such as Samsung, Uber, and Twitter to build location-based experiences into their software applications. To illustrate the scal...
Data & Tech
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Article
The Cost of Misinformation: Is Low Quality Location Data Impacting Your Business?
Mar 27, 2019
With the location intelligence and analytics market expected to exceed $16 billion by 2021, according to IndustryARC, marketers are clearly seeing the benefits of foot traffic data. Used to power audi...
Data & Tech
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Article
What to Expect from the Future of Retail
Mar 21, 2019
With the link between tech and the brick-and-mortar experience strengthening, Foursquare asked for additional perspective from Natalie Hwang, Managing Partner and Head of Simon Ventures, the world’s l...
Data & Tech
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Article
Avoid the Breakup. Your Customer is Waiting to be Nurtured.
Mar 19, 2019
Mobile app users are tired of generic messages from brands. To retain a loyal audience in a sea of growing competitors, nurture the relationships you’ve built with your customers through thoughtful pe...
Data & Tech
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Article
How Foursquare Is Helping Malls Become Destination Hubs
Mar 14, 2019
If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...
Company News
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Article
Introducing Hypertrending
Mar 08, 2019
It’s been ten years since we launched Foursquare at SXSW in 2009. We say “launch” but back in those days it was really just “hey, let’s show our friends what we’ve been working on”....
Engineering
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Article
Good Engineers Can Become Good Leaders
Feb 12, 2019
When an engineer in the tech industry experiences career success and demonstrates significant value, a common question one asks themself is, "should I become a manager?"...
Data & Tech
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Article
Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions
Feb 06, 2019
New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....
Data & Tech
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Article
Which Fashion Brands Have The Most Loyal Fanbase?
Jan 29, 2019
Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...
Company News
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Article
Foursquare Launches Self-Service Audience Segments
Jan 22, 2019
Data accuracy is everything for the modern marketer—but it’s not easy to come by. It continues to be an enormous challenge for those who rely on DSPs for audience segmentation and targeted communicat...
Data & Tech
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Article
The Future of Location Technology
Jan 10, 2019
In 2019, consumers will ask for more from the products and tools they use every day, and demand empathy and excellence from the companies in their orbit. They will want companies to take a stance on t...
Data & Tech
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Article
Foursquare Shows Walmart and Target on Track to Pick Up Toys "R"Us Shoppers This Holiday Season
Nov 30, 2018
Retailers are in the midst of the busiest shopping season of the year, and all bets are on the table as they eye an $11 billion opportunity following the demise of one of retail’s longest standing pla...
Company News
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Article
Announcing the winner of our first 'Foursquare for Good' program
Nov 28, 2018
For many Americans, the past week has been spent reflecting on the things that matter most. At Foursquare, that’s also true, as we tallied up the votes for our first-ever Foursquare for Good program....