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Community  |  Article

Community Spotlight: Maryam Ardakani

Mar 20, 2019

Meet the members of our community that help make our technology great. For Women’s History Month, we reached out to adventurous Superuser Maryam Ardakani of Tehran, Iran, to learn more about the place...

Data & Tech  |  Article

Avoid the Breakup. Your Customer is Waiting to be Nurtured.

Mar 19, 2019

Mobile app users are tired of generic messages from brands. To retain a loyal audience in a sea of growing competitors, nurture the relationships you’ve built with your customers through thoughtful pe...

Data & Tech  |  Article

How Foursquare Is Helping Malls Become Destination Hubs

Mar 14, 2019

If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...

Company News  |  Article

Introducing Hypertrending

Mar 08, 2019

It’s been ten years since we launched Foursquare at SXSW in 2009. We say “launch” but back in those days it was really just “hey, let’s show our friends what we’ve been working on”....

Engineering  |  Article

Good Engineers Can Become Good Leaders

Feb 12, 2019

When an engineer in the tech industry experiences career success and demonstrates significant value, a common question one asks themself is, "should I become a manager?"...

Data & Tech  |  Article

Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions

Feb 06, 2019

New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....

Data & Tech  |  Article

Which Fashion Brands Have The Most Loyal Fanbase?

Jan 29, 2019

Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...

Community  |  Article

A SU New Year's Reading List: Community Spotlights from 2018

Jan 23, 2019

The New Year is often a time to reflect on the past year and look into the upcoming year. One of our favorite quotes comes from American poet Maya Angelou, who said, “You can’t really know where you a...

Company News  |  Article

Foursquare Launches Self-Service Audience Segments

Jan 22, 2019

Data accuracy is everything for the modern marketer—but it’s not easy to come by. It continues to be an enormous challenge for those who rely on DSPs for audience segmentation and targeted communicat...

Data & Tech  |  Article

The Future of Location Technology

Jan 10, 2019

In 2019, consumers will ask for more from the products and tools they use every day, and demand empathy and excellence from the companies in their orbit. They will want companies to take a stance on t...

Data & Tech  |  Article

Foursquare Shows Walmart and Target on Track to Pick Up Toys "R"Us Shoppers This Holiday Season

Nov 30, 2018

Retailers are in the midst of the busiest shopping season of the year, and all bets are on the table as they eye an $11 billion opportunity following the demise of one of retail’s longest standing pla...

Company News  |  Article

Announcing the winner of our first 'Foursquare for Good' program

Nov 28, 2018

For many Americans, the past week has been spent reflecting on the things that matter most. At Foursquare, that’s also true, as we tallied up the votes for our first-ever Foursquare for Good program....

Community  |  Article

Community Spotlight: Cordula Beisel

Nov 20, 2018

Germany might not be the first country that comes to mind when searching for the best wineries and vineyards, but the southwest region on the border of France boasts ones of the oldest and richest win...

Data & Tech  |  Article

How Improving Location Accuracy Leads to Superior Results

Nov 13, 2018

In a previous post, we looked at two of the most common approaches to location marketing — geographic versus contextual — and discussed the advantages of bringing them together in a single flexible so...

Data & Tech  |  Article

Why Flexible Location Technology is Powering the Future of Marketing

Nov 08, 2018

Location technology has revolutionized the way companies reach, engage and understand their users. By leveraging data about where users go in the real world, businesses are able to provide more person...

Data & Tech  |  Article

Connecting the Small Screen with the Real World

Nov 08, 2018

In 2018, more than 90% of consumer spending still happens offline, according to the U.S. Census. Layer onto that fact how more than $70 billion was spent on TV advertising in 2017, and you can see why...

Data & Tech  |  Article

Oh, The Places We'll Go!

Nov 01, 2018

Foursquare knows travel better than most. Of course we do! Nearly a decade ago, Foursquare ushered in a new era of mobile exploration: first with our own consumer apps, Foursquare City Guide and Swarm...

Community  |  Article

Community Spotlight: Pricilla Marie

Oct 25, 2018

Mardi Gras may be the most popular time of the year for a visit to the Big Easy, but there is plenty of fun to be had all year round and you may even catch one of the many parades that take place in t...

Engineering  |  Article

Chicago Engineering Update

Oct 23, 2018

In January, we shared an announcement that Foursquare was opening a new Midwest engineering hub. We are pleased to update that 7 months later we have hit our goal of building a team of six, and are lo...

Data & Tech  |  Article

Ethics in Technology

Oct 22, 2018

From transparency and developing legislation, to GDPR compliance and governmental regulations, to consumer awareness and digital citizenry, issues around technology and ethics are complex — and consta...

Company News  |  Article

Swarm 6.0- A social way to discover new places

Oct 16, 2018

Today, we’re launching Swarm 6.0, a significant update to the Swarm experience that makes it easier to lifelog, remember more about the places you go and discover new places based on where your friend...

Data & Tech  |  Article

Which QSR chain has the most loyal fanbase?

Oct 15, 2018

For the Quick Service Restaurant (QSR) biz, it’s all about “Loyalty, loyalty, loyalty” (to quote Kendrick Lamar and Rihanna). Competition is fierce and loyalty is king. With more than 350,000 QSRs in ...

Company News  |  Article

Series F for Foursquare

Oct 02, 2018

It’s six months until Foursquare celebrates its 10th anniversary. In the past decade, we’ve built a company that’s now the gold-standard location partner for many of the world’s leading tech giants an...

Data & Tech  |  Article

Breaking Bad (Habits)

Sep 24, 2018

If you drink coffee, then odds are you know how you like it. Maybe it’s an espresso first thing in the morning with a drop of almond milk. Or perhaps it’s two cups — black — when you first get to your...

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