Articles
Data & Tech
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Article
Avoid the Breakup. Your Customer is Waiting to be Nurtured.
Mar 19, 2019
Mobile app users are tired of generic messages from brands. To retain a loyal audience in a sea of growing competitors, nurture the relationships you’ve built with your customers through thoughtful pe...
Data & Tech
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Article
How Foursquare Is Helping Malls Become Destination Hubs
Mar 14, 2019
If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...
Company News
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Article
Introducing Hypertrending
Mar 08, 2019
It’s been ten years since we launched Foursquare at SXSW in 2009. We say “launch” but back in those days it was really just “hey, let’s show our friends what we’ve been working on”....
Engineering
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Article
Good Engineers Can Become Good Leaders
Feb 12, 2019
When an engineer in the tech industry experiences career success and demonstrates significant value, a common question one asks themself is, "should I become a manager?"...
Data & Tech
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Article
Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions
Feb 06, 2019
New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....
Data & Tech
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Article
Which Fashion Brands Have The Most Loyal Fanbase?
Jan 29, 2019
Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...
Company News
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Article
Foursquare Launches Self-Service Audience Segments
Jan 22, 2019
Data accuracy is everything for the modern marketer—but it’s not easy to come by. It continues to be an enormous challenge for those who rely on DSPs for audience segmentation and targeted communicat...
Data & Tech
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Article
The Future of Location Technology
Jan 10, 2019
In 2019, consumers will ask for more from the products and tools they use every day, and demand empathy and excellence from the companies in their orbit. They will want companies to take a stance on t...
Data & Tech
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Article
Foursquare Shows Walmart and Target on Track to Pick Up Toys "R"Us Shoppers This Holiday Season
Nov 30, 2018
Retailers are in the midst of the busiest shopping season of the year, and all bets are on the table as they eye an $11 billion opportunity following the demise of one of retail’s longest standing pla...
Company News
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Article
Announcing the winner of our first 'Foursquare for Good' program
Nov 28, 2018
For many Americans, the past week has been spent reflecting on the things that matter most. At Foursquare, that’s also true, as we tallied up the votes for our first-ever Foursquare for Good program....
Data & Tech
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Article
How Improving Location Accuracy Leads to Superior Results
Nov 13, 2018
In a previous post, we looked at two of the most common approaches to location marketing — geographic versus contextual — and discussed the advantages of bringing them together in a single flexible so...
Data & Tech
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Article
Why Flexible Location Technology is Powering the Future of Marketing
Nov 08, 2018
Location technology has revolutionized the way companies reach, engage and understand their users. By leveraging data about where users go in the real world, businesses are able to provide more person...
Data & Tech
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Article
Connecting the Small Screen with the Real World
Nov 08, 2018
In 2018, more than 90% of consumer spending still happens offline, according to the U.S. Census. Layer onto that fact how more than $70 billion was spent on TV advertising in 2017, and you can see why...
Data & Tech
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Article
Oh, The Places We'll Go!
Nov 01, 2018
Foursquare knows travel better than most. Of course we do! Nearly a decade ago, Foursquare ushered in a new era of mobile exploration: first with our own consumer apps, Foursquare City Guide and Swarm...
Engineering
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Article
Chicago Engineering Update
Oct 23, 2018
In January, we shared an announcement that Foursquare was opening a new Midwest engineering hub. We are pleased to update that 7 months later we have hit our goal of building a team of six, and are lo...
Data & Tech
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Article
Ethics in Technology
Oct 22, 2018
From transparency and developing legislation, to GDPR compliance and governmental regulations, to consumer awareness and digital citizenry, issues around technology and ethics are complex — and consta...
Company News
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Article
Swarm 6.0- A social way to discover new places
Oct 16, 2018
Today, we’re launching Swarm 6.0, a significant update to the Swarm experience that makes it easier to lifelog, remember more about the places you go and discover new places based on where your friend...
Data & Tech
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Article
Which QSR chain has the most loyal fanbase?
Oct 15, 2018
For the Quick Service Restaurant (QSR) biz, it’s all about “Loyalty, loyalty, loyalty” (to quote Kendrick Lamar and Rihanna). Competition is fierce and loyalty is king. With more than 350,000 QSRs in ...
Company News
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Article
Series F for Foursquare
Oct 02, 2018
It’s six months until Foursquare celebrates its 10th anniversary. In the past decade, we’ve built a company that’s now the gold-standard location partner for many of the world’s leading tech giants an...
Data & Tech
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Article
Breaking Bad (Habits)
Sep 24, 2018
If you drink coffee, then odds are you know how you like it. Maybe it’s an espresso first thing in the morning with a drop of almond milk. Or perhaps it’s two cups — black — when you first get to your...