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Data & Tech  |  Report

Win This Back to School Season

Apr 18, 2019

Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands. Fours...

Data & Tech  |  Report

The 2019 Fashion Retail Loyalty Index

Jan 24, 2019

Retail fashion brands are in the midst of a technology-enabled sea change. Unprecedented investment by e-commerce, direct-to-consumer brands and digital consumer enablement are making the landscape mo...

Data & Tech  |  Report

The 2018 Holiday Retail Report

Nov 02, 2018

It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consum...

Data & Tech  |  Report

The 2018 Quick-Service Restaurant Loyalty Index

Oct 01, 2018

There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—buildi...

Data & Tech  |  Report

The Truth About Generation Z

Aug 01, 2018

Why is Gen Z crucial for brands and businesses to understand? For starters, they are an incredibly large and influential generation with a surprising load of direct spending power, accounting for near...

Data & Tech  |  Report

The Diversity of Moms

Mar 02, 2018

In our personalization-first world, generalized media targeting and standard demographic descriptors simply work anymore. Blanket terms are missing the behavioral insights which ideally should be cons...

Data & Tech  |  Report

Foursquare's 2018 Casual Dining Loyalty Index

Mar 01, 2018

The casual dining restaurant (CDR) space is a crowded and competitive one. The time is now for brands to reevaluate their diner retention strategies. To better understand what inspires strong loyalty,...

Data & Tech  |  Report

Foursquare Game Day Insights

Jan 02, 2018

Good old, American football. The national pastime engages millions of Americans throughout the fall and winter months, culminating in “The Big Game”, a pivotal cultural moment year after year. Game da...

Data & Tech  |  Report

2017 Travel & Tourism Insights

Nov 01, 2017

If you’re wander-ing how much the travel industry is worth—it’s a lot. Spending is expected to only increase, reaching $7.27 billion by 2019, making it even more critical for brands to stay ahead of t...

Data & Tech  |  Report

Alcohol & Consumer Drinking Trends

Mar 02, 2017

To better understand consumers based on where and what they drink, Foursquare analyzed visits to on- and off-premise venues and identified trends that can help advertisers hone in on their target audi...

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