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Data & Tech  |  Article

Build Better Behavioral Segments with Location, Powered by Pilgrim SDK

May 23, 2019

Imagine consistently reaching your app users wherever they are with targeted, location-aware messages that land at just the right moment. Even better, consider how helpful it would be to know in advan...

Data & Tech  |  Article

Personal, Not Pushy: 6 Best Practices for Push Notifications

May 21, 2019

Push notifications can be a powerful tool for a product manager to connect with her users and encourage them to re-engage with her app. Done right, push notifications will increase app engagement and ...

Data & Tech  |  Article

Part Three: The Dilemmas of Location Data: The Importance of Stop Detection Technology and Dwell Time Measurement

May 09, 2019

Consumer-facing industries such as retail and quick service restaurant (QSR) have long seen the value of foot traffic data in its ability to approximate sales performance and foreshadow consumer trend...

Data & Tech  |  Article

Part Two: The Dilemmas of Location Data: An Evaluation of Mapping Methodologies

May 07, 2019

Location intelligence—powered by foot traffic data—is incredibly valuable, whether it’s used to reveal contextual details about a place, or surface behavioral insights about an audience. However, not ...

Data & Tech  |  Article

Part One: The Dilemmas of Location Data: Why Data Source Matters

May 01, 2019

While data-driven marketers increasingly rely on location intelligence for campaign measurement and foot traffic insights, they consistently face the problem of accuracy—poor quality data can lead to ...

Data & Tech  |  Report

Win This Back to School Season

Apr 18, 2019

Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands. Fours...

Data & Tech  |  Article

How Places by Foursquare Outperforms the Competition

Mar 28, 2019

Places by Foursquare is used by 150,000 developers and leading companies such as Samsung, Uber, and Twitter to build location-based experiences into their software applications. To illustrate the scal...

Data & Tech  |  Article

The Cost of Misinformation: Is Low Quality Location Data Impacting Your Business?

Mar 27, 2019

With the location intelligence and analytics market expected to exceed $16 billion by 2021, according to IndustryARC, marketers are clearly seeing the benefits of foot traffic data. Used to power audi...

Data & Tech  |  Article

What to Expect from the Future of Retail

Mar 21, 2019

With the link between tech and the brick-and-mortar experience strengthening, Foursquare asked for additional perspective from Natalie Hwang, Managing Partner and Head of Simon Ventures, the world’s l...

Community  |  Article

Community Spotlight: Maryam Ardakani

Mar 20, 2019

Meet the members of our community that help make our technology great. For Women’s History Month, we reached out to adventurous Superuser Maryam Ardakani of Tehran, Iran, to learn more about the place...

Data & Tech  |  Article

Avoid the Breakup. Your Customer is Waiting to be Nurtured.

Mar 19, 2019

Mobile app users are tired of generic messages from brands. To retain a loyal audience in a sea of growing competitors, nurture the relationships you’ve built with your customers through thoughtful pe...

Data & Tech  |  Article

How Foursquare Is Helping Malls Become Destination Hubs

Mar 14, 2019

If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...

Data & Tech  |  Case Study

L.L.Bean Leveraged Location to Showcase Its Summer Products

Mar 02, 2019

L.L. Bean tapped Pinpoint to support their ‘Be an Outsider’ campaign....

Community  |  Article

A SU New Year's Reading List: Community Spotlights from 2018

Jan 23, 2019

The New Year is often a time to reflect on the past year and look into the upcoming year. One of our favorite quotes comes from American poet Maya Angelou, who said, “You can’t really know where you a...

Data & Tech  |  Case Study

Accuweather Leverages Foursquare to Power Location Features

Dec 05, 2018

Foursquare Pilgrim SDK powers AccuWeather's hyper-local place recommendation engine within MinuteCast®, their forecast feature....

Community  |  Article

Community Spotlight: Cordula Beisel

Nov 20, 2018

Germany might not be the first country that comes to mind when searching for the best wineries and vineyards, but the southwest region on the border of France boasts ones of the oldest and richest win...

Data & Tech  |  Report

The 2018 Holiday Retail Report

Nov 02, 2018

It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consum...

Data & Tech  |  Article

Oh, The Places We'll Go!

Nov 01, 2018

Foursquare knows travel better than most. Of course we do! Nearly a decade ago, Foursquare ushered in a new era of mobile exploration: first with our own consumer apps, Foursquare City Guide and Swarm...

Data & Tech  |  Case Study

Foursquare and Mapbox Empower Developer Communities with Location Data

Nov 01, 2018

Foursquare partners with Mapbox to empower members of their developer community with accurate location data....

Community  |  Article

Community Spotlight: Pricilla Marie

Oct 25, 2018

Mardi Gras may be the most popular time of the year for a visit to the Big Easy, but there is plenty of fun to be had all year round and you may even catch one of the many parades that take place in t...

Engineering  |  Article

Chicago Engineering Update

Oct 23, 2018

In January, we shared an announcement that Foursquare was opening a new Midwest engineering hub. We are pleased to update that 7 months later we have hit our goal of building a team of six, and are lo...

Data & Tech  |  Article

Ethics in Technology

Oct 22, 2018

From transparency and developing legislation, to GDPR compliance and governmental regulations, to consumer awareness and digital citizenry, issues around technology and ethics are complex — and consta...

Data & Tech  |  Report

The 2018 Quick-Service Restaurant Loyalty Index

Oct 01, 2018

There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—buildi...

Data & Tech  |  Article

Breaking Bad (Habits)

Sep 24, 2018

If you drink coffee, then odds are you know how you like it. Maybe it’s an espresso first thing in the morning with a drop of almond milk. Or perhaps it’s two cups — black — when you first get to your...

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