Location Glossary
Foursquare is here to help you speak the language of location. Learn more about the terms frequently used in the world of location-based marketing and technology.
A
Above The Fold
What is Above The Fold?
Active Check In
What is an Active Check In?
Ad Frequency
What is Ad Frequency?
Ad Impression
What is an Ad Impression?
Ad Inventory
What is an Ad Inventory?
Ad Network
What is an Ad Network?
Ad Reach
What is Ad Reach?
Ad Server
What is an Ad Server?
Ad Tag
What is an Ad Tag?
Areas Of Activity
What are Areas Of Activity?
Assisted Global Positioning System (A-GPS)
What is Assisted Global Positioning System (A-GPS)?
Audience Targeting
What is Audience Targeting?
B
Beacon Advertising
What is Beacon Advertising?
Beacon Technology
What is Beacon Technology?
Behavioral Analytics
What are Behavioral Analytics?
Behavioral Targeting
What is Behavioral Targeting?
Bidstream Data
What is Bidstream Data?
Blueprints Technology
What is Blueprints Technology?
Bluetooth Technology
What is Bluetooth Technology?
Brand Awareness
What is Brand Awareness?
C
Cell-Tower Triangulation
What is Cell-Tower Triangulation?
City Centroids
What are City Centroids?
Click-Through Rate (CTR)
What is Click-Through Rate (CTR)?
Click To Call Rate (CTC)
What is Click To Call Rate (CTC)?
Contextual Targeting
What is Contextual Targeting?
Conversion Pixel
What is a Conversion Pixel?
Cost Per Acquisition (CPA)
What is Cost Per Acquisition (CPA)?
Cost Per Click (CPC)
What is Cost Per Click (CPC)?
Cost Per Impression (CPM)
What is Cost Per Impression (CPM)?
Cost Per Install (CPI)
What is Cost Per Install (CPI)?
Cost Per Lead (CPL)
What is Cost Per Lead (CPL)?
Cost Per Sale (CPS)
What is Cost Per Sale (CPS)?
Cost Per Visit (CPV)
What is Cost Per Visit (CPV)?
Custom Audiences
What are Custom Audiences?
Customer Affinity
What is a Customer Affinity?
Customer Data Platforms (CDP)
What is a Customer Data Platform (CDP)?
Customer Footfall
What is Customer Footfall?
Customer Profile
What is a Customer Profile?
Data Normalization
What is Data Normalization?
D
E
F
G
Geo-Aware Ad Targeting
What is Geo-Aware Ad Targeting?
Geo-Conquesting
What is Geo-Conquesting?
Geofences
What are Geofences?
Geofencing
What is Geofencing?
Geofencing Marketing
What is Geofencing Marketing?
Geofencing Radius
What is a Geofencing Radius?
Geotargeting
What is Geotargeting?
Global Positioning System (GPS)
What is Global Positioning System (GPS)?
Ground Truth
What is Ground Truth?
I
L
Lat/Long (Latitude/Longitude)
What is Lat/Long (Latitude/Longitude)?
Location as a Service (LaaS)
What is Location as a Service (LaaS)?
Location Audiences
What are Location Audiences?
Location-Based Marketing
What is Location-Based Marketing?
Location-Based Mobile Marketing
What is Location-Based Mobile Marketing?
Location SDK
What is a Location SDK?
Location Targeting
What is Location Targeting?
M
P
Parcel Map
What is a Parcel Map?
Passive Check-in
What is a Passive Check-in?
Pay Per Action (PPA)
What is Pay Per Action (PPA)?
Places SDK
What is a Places SDK?
Point Of Interest (POI)
What is a Point Of Interest (POI)?
Polygon Geofences
What are Polygon Geofences?
Post-Click Rate (PCR)
What is Post-Click Rate (PCR)?
Programmatic Buying
What is Programmatic Buying?
Proximity Targeting
What is Proximity Targeting?
Push Notification