Audience
Data & Tech
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Article
Part Three: The Dilemmas of Location Data: The Importance of Stop Detection Technology and Dwell Time Measurement
May 09, 2019
Consumer-facing industries such as retail and quick service restaurant (QSR) have long seen the value of foot traffic data in its ability to approximate sales performance and foreshadow consumer trend...
Data & Tech
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Article
Part Two: The Dilemmas of Location Data: An Evaluation of Mapping Methodologies
May 07, 2019
Location intelligence—powered by foot traffic data—is incredibly valuable, whether it’s used to reveal contextual details about a place, or surface behavioral insights about an audience. However, not ...
Data & Tech
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Report
New Report: 2019 Casual Dining Restaurant Loyalty Index
May 01, 2019
Technology is changing the way people think about eating and dining out – and it’s presenting a slew of new challenges for the dining industry. From fast casual brands such as Chipotle, to meal delive...
Data & Tech
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Article
Part One: The Dilemmas of Location Data: Why Data Source Matters
May 01, 2019
While data-driven marketers increasingly rely on location intelligence for campaign measurement and foot traffic insights, they consistently face the problem of accuracy—poor quality data can lead to ...
Data & Tech
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Report
Win This Back to School Season
Apr 18, 2019
Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands. Fours...
Company News
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Article
Foursquare Expands Attribution Solution with New Channel Measurement for Out-of-Home
Apr 15, 2019
We know advertisers are grappling with how to choose the right measurement partner. There are three key factors to consider when finding a best-in-class partner: precision in the measurement itself (w...
Data & Tech
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Article
How Places by Foursquare Outperforms the Competition
Mar 28, 2019
Places by Foursquare is used by 150,000 developers and leading companies such as Samsung, Uber, and Twitter to build location-based experiences into their software applications. To illustrate the scal...
Data & Tech
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Article
The Cost of Misinformation: Is Low Quality Location Data Impacting Your Business?
Mar 27, 2019
With the location intelligence and analytics market expected to exceed $16 billion by 2021, according to IndustryARC, marketers are clearly seeing the benefits of foot traffic data. Used to power audi...
Data & Tech
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Article
Avoid the Breakup. Your Customer is Waiting to be Nurtured.
Mar 19, 2019
Mobile app users are tired of generic messages from brands. To retain a loyal audience in a sea of growing competitors, nurture the relationships you’ve built with your customers through thoughtful pe...
Data & Tech
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Article
How Foursquare Is Helping Malls Become Destination Hubs
Mar 14, 2019
If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...
Data & Tech
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Article
Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions
Feb 06, 2019
New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....
Data & Tech
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Article
Which Fashion Brands Have The Most Loyal Fanbase?
Jan 29, 2019
Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...
Data & Tech
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Article
The Future of Location Technology
Jan 10, 2019
In 2019, consumers will ask for more from the products and tools they use every day, and demand empathy and excellence from the companies in their orbit. They will want companies to take a stance on t...
Data & Tech
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Case Study
Accuweather Leverages Foursquare to Power Location Features
Dec 05, 2018
Foursquare Pilgrim SDK powers AccuWeather's hyper-local place recommendation engine within MinuteCast®, their forecast feature....
Data & Tech
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Article
Foursquare Shows Walmart and Target on Track to Pick Up Toys "R"Us Shoppers This Holiday Season
Nov 30, 2018
Retailers are in the midst of the busiest shopping season of the year, and all bets are on the table as they eye an $11 billion opportunity following the demise of one of retail’s longest standing pla...
Company News
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Article
Announcing the winner of our first 'Foursquare for Good' program
Nov 28, 2018
For many Americans, the past week has been spent reflecting on the things that matter most. At Foursquare, that’s also true, as we tallied up the votes for our first-ever Foursquare for Good program....
Data & Tech
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Article
How Improving Location Accuracy Leads to Superior Results
Nov 13, 2018
In a previous post, we looked at two of the most common approaches to location marketing — geographic versus contextual — and discussed the advantages of bringing them together in a single flexible so...
Data & Tech
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Article
Why Flexible Location Technology is Powering the Future of Marketing
Nov 08, 2018
Location technology has revolutionized the way companies reach, engage and understand their users. By leveraging data about where users go in the real world, businesses are able to provide more person...
Data & Tech
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Article
Connecting the Small Screen with the Real World
Nov 08, 2018
In 2018, more than 90% of consumer spending still happens offline, according to the U.S. Census. Layer onto that fact how more than $70 billion was spent on TV advertising in 2017, and you can see why...
Data & Tech
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Report
The 2018 Holiday Retail Report
Nov 02, 2018
It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consum...
Data & Tech
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Article
Oh, The Places We'll Go!
Nov 01, 2018
Foursquare knows travel better than most. Of course we do! Nearly a decade ago, Foursquare ushered in a new era of mobile exploration: first with our own consumer apps, Foursquare City Guide and Swarm...
Data & Tech
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Case Study
Foursquare and Mapbox Empower Developer Communities with Location Data
Nov 01, 2018
Foursquare partners with Mapbox to empower members of their developer community with accurate location data....
Data & Tech
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Article
Which QSR chain has the most loyal fanbase?
Oct 15, 2018
For the Quick Service Restaurant (QSR) biz, it’s all about “Loyalty, loyalty, loyalty” (to quote Kendrick Lamar and Rihanna). Competition is fierce and loyalty is king. With more than 350,000 QSRs in ...
Data & Tech
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Report
The 2018 Quick-Service Restaurant Loyalty Index
Oct 01, 2018
There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—buildi...