Audience
Data & Tech
|
Article
Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions
Feb 06, 2019
New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....
Data & Tech
|
Article
Which Fashion Brands Have The Most Loyal Fanbase?
Jan 29, 2019
Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...
Data & Tech
|
Article
The Future of Location Technology
Jan 10, 2019
In 2019, consumers will ask for more from the products and tools they use every day, and demand empathy and excellence from the companies in their orbit. They will want companies to take a stance on t...
Data & Tech
|
Article
Foursquare Shows Walmart and Target on Track to Pick Up Toys "R"Us Shoppers This Holiday Season
Nov 30, 2018
Retailers are in the midst of the busiest shopping season of the year, and all bets are on the table as they eye an $11 billion opportunity following the demise of one of retail’s longest standing pla...
Company News
|
Article
Announcing the winner of our first 'Foursquare for Good' program
Nov 28, 2018
For many Americans, the past week has been spent reflecting on the things that matter most. At Foursquare, that’s also true, as we tallied up the votes for our first-ever Foursquare for Good program....
Data & Tech
|
Article
How Improving Location Accuracy Leads to Superior Results
Nov 13, 2018
In a previous post, we looked at two of the most common approaches to location marketing — geographic versus contextual — and discussed the advantages of bringing them together in a single flexible so...
Data & Tech
|
Article
Why Flexible Location Technology is Powering the Future of Marketing
Nov 08, 2018
Location technology has revolutionized the way companies reach, engage and understand their users. By leveraging data about where users go in the real world, businesses are able to provide more person...
Data & Tech
|
Article
Connecting the Small Screen with the Real World
Nov 08, 2018
In 2018, more than 90% of consumer spending still happens offline, according to the U.S. Census. Layer onto that fact how more than $70 billion was spent on TV advertising in 2017, and you can see why...
Data & Tech
|
Report
The 2018 Holiday Retail Report
Nov 02, 2018
It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consum...
Data & Tech
|
Article
Oh, The Places We'll Go!
Nov 01, 2018
Foursquare knows travel better than most. Of course we do! Nearly a decade ago, Foursquare ushered in a new era of mobile exploration: first with our own consumer apps, Foursquare City Guide and Swarm...
Data & Tech
|
Article
Which QSR chain has the most loyal fanbase?
Oct 15, 2018
For the Quick Service Restaurant (QSR) biz, it’s all about “Loyalty, loyalty, loyalty” (to quote Kendrick Lamar and Rihanna). Competition is fierce and loyalty is king. With more than 350,000 QSRs in ...
Data & Tech
|
Report
The 2018 Quick-Service Restaurant Loyalty Index
Oct 01, 2018
There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—buildi...
Company News
|
Article
Foursquare Announces its First 'Foursquare for Good' Program
Sep 17, 2018
This morning, I had the privilege of representing Foursquare and standing up on stage at Bloomberg’s Data for Good Exchange 2018 in front of a room full of academics, data scientists, not-for-profits ...
Data & Tech
|
Report
The Truth About Generation Z
Aug 01, 2018
Why is Gen Z crucial for brands and businesses to understand? For starters, they are an incredibly large and influential generation with a surprising load of direct spending power, accounting for near...
Data & Tech
|
Article
Amazon's Whole Foods Prime Day promo delivers visit boost
Jul 26, 2018
Two weeks ago, we looked at how Prime Day impacted sales to retailers in the weeks following Prime Day 2017....
Company News
|
Article
Attribution by Foursquare Boasts New Machine Learning Methodology, Dashboard and Partners
Jun 14, 2018
When we first introduced Attribution by Foursquare two years ago, our goal was to enable industry-leading advertisers, publishers and platforms to understand how digital ads were driving foot traffic ...
Engineering
|
Article
Foursquare x LA Hacks: Great Minds Build Alike
May 16, 2018
A few weeks ago we sponsored LA Hacks, a hackathon featuring more than 1,500 developers — one of the largest hackathons in the world. Over 100 developers signed up for our API, and 20+ of those projec...
Company News
|
Article
Foursquare Launches a New API Solution for Start-Ups and Growing Companies
Apr 12, 2018
Ever hail an Uber using a place name rather than a street address? Have you used a Snapchat geofilter or geotagged a tweet on Twitter? Many of the world’s largest tech companies rely on Foursquare dat...
Data & Tech
|
Report
The Diversity of Moms
Mar 02, 2018
In our personalization-first world, generalized media targeting and standard demographic descriptors simply work anymore. Blanket terms are missing the behavioral insights which ideally should be cons...
Data & Tech
|
Report
Foursquare's 2018 Casual Dining Loyalty Index
Mar 01, 2018
The casual dining restaurant (CDR) space is a crowded and competitive one. The time is now for brands to reevaluate their diner retention strategies. To better understand what inspires strong loyalty,...
Data & Tech
|
Report
Foursquare Game Day Insights
Jan 02, 2018
Good old, American football. The national pastime engages millions of Americans throughout the fall and winter months, culminating in “The Big Game”, a pivotal cultural moment year after year. Game da...
Data & Tech
|
Article
A New Experience for Developer Documentation & Resources
Nov 21, 2017
Documentation is one of the most important aspects in building a strong developer community. Earlier this year we launched an entirely new version of developer.foursquare.com, packed with features to ...
Data & Tech
|
Article
When Should Retailers Open Doors for Black Friday Shopping?
Nov 17, 2017
Every year, it seems like Black Friday deals start earlier and earlier. Some brands famously refuse to open on Thanksgiving to preserve the sanctity of the holiday, give their employees the time off, ...
Data & Tech
|
Report
2017 Travel & Tourism Insights
Nov 01, 2017
If you’re wander-ing how much the travel industry is worth—it’s a lot. Spending is expected to only increase, reaching $7.27 billion by 2019, making it even more critical for brands to stay ahead of t...