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Data & Tech  |  Article

Part Three: The Dilemmas of Location Data: The Importance of Stop Detection Technology and Dwell Time Measurement

May 09, 2019

Consumer-facing industries such as retail and quick service restaurant (QSR) have long seen the value of foot traffic data in its ability to approximate sales performance and foreshadow consumer trend...

Data & Tech  |  Report

New Report: 2019 Casual Dining Restaurant Loyalty Index

May 01, 2019

Technology is changing the way people think about eating and dining out – and it’s presenting a slew of new challenges for the dining industry. From fast casual brands such as Chipotle, to meal delive...

Data & Tech  |  Article

Part One: The Dilemmas of Location Data: Why Data Source Matters

May 01, 2019

While data-driven marketers increasingly rely on location intelligence for campaign measurement and foot traffic insights, they consistently face the problem of accuracy—poor quality data can lead to ...

Data & Tech  |  Report

Win This Back to School Season

Apr 18, 2019

Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands. Fours...

Company News  |  Article

Foursquare Expands Attribution Solution with New Channel Measurement for Out-of-Home

Apr 15, 2019

We know advertisers are grappling with how to choose the right measurement partner. There are three key factors to consider when finding a best-in-class partner: precision in the measurement itself (w...

Data & Tech  |  Article

The Cost of Misinformation: Is Low Quality Location Data Impacting Your Business?

Mar 27, 2019

With the location intelligence and analytics market expected to exceed $16 billion by 2021, according to IndustryARC, marketers are clearly seeing the benefits of foot traffic data. Used to power audi...

Data & Tech  |  Article

Avoid the Breakup. Your Customer is Waiting to be Nurtured.

Mar 19, 2019

Mobile app users are tired of generic messages from brands. To retain a loyal audience in a sea of growing competitors, nurture the relationships you’ve built with your customers through thoughtful pe...

Data & Tech  |  Article

How Foursquare Is Helping Malls Become Destination Hubs

Mar 14, 2019

If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...

Data & Tech  |  Article

Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions

Feb 06, 2019

New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....

Data & Tech  |  Article

Which Fashion Brands Have The Most Loyal Fanbase?

Jan 29, 2019

Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...

Data & Tech  |  Article

The Future of Location Technology

Jan 10, 2019

In 2019, consumers will ask for more from the products and tools they use every day, and demand empathy and excellence from the companies in their orbit. They will want companies to take a stance on t...

Data & Tech  |  Article

Foursquare Shows Walmart and Target on Track to Pick Up Toys "R"Us Shoppers This Holiday Season

Nov 30, 2018

Retailers are in the midst of the busiest shopping season of the year, and all bets are on the table as they eye an $11 billion opportunity following the demise of one of retail’s longest standing pla...

Data & Tech  |  Article

Connecting the Small Screen with the Real World

Nov 08, 2018

In 2018, more than 90% of consumer spending still happens offline, according to the U.S. Census. Layer onto that fact how more than $70 billion was spent on TV advertising in 2017, and you can see why...

Data & Tech  |  Report

The 2018 Holiday Retail Report

Nov 02, 2018

It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consum...

Data & Tech  |  Article

Which QSR chain has the most loyal fanbase?

Oct 15, 2018

For the Quick Service Restaurant (QSR) biz, it’s all about “Loyalty, loyalty, loyalty” (to quote Kendrick Lamar and Rihanna). Competition is fierce and loyalty is king. With more than 350,000 QSRs in ...

Data & Tech  |  Report

The 2018 Quick-Service Restaurant Loyalty Index

Oct 01, 2018

There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—buildi...

Data & Tech  |  Report

The Truth About Generation Z

Aug 01, 2018

Why is Gen Z crucial for brands and businesses to understand? For starters, they are an incredibly large and influential generation with a surprising load of direct spending power, accounting for near...

Data & Tech  |  Article

Amazon's Whole Foods Prime Day promo delivers visit boost

Jul 26, 2018

Two weeks ago, we looked at how Prime Day impacted sales to retailers in the weeks following Prime Day 2017....

Company News  |  Article

Attribution by Foursquare Boasts New Machine Learning Methodology, Dashboard and Partners

Jun 14, 2018

When we first introduced Attribution by Foursquare two years ago, our goal was to enable industry-leading advertisers, publishers and platforms to understand how digital ads were driving foot traffic ...

Data & Tech  |  Report

The Diversity of Moms

Mar 02, 2018

In our personalization-first world, generalized media targeting and standard demographic descriptors simply work anymore. Blanket terms are missing the behavioral insights which ideally should be cons...

Data & Tech  |  Report

Foursquare's 2018 Casual Dining Loyalty Index

Mar 01, 2018

The casual dining restaurant (CDR) space is a crowded and competitive one. The time is now for brands to reevaluate their diner retention strategies. To better understand what inspires strong loyalty,...

Data & Tech  |  Report

Foursquare Game Day Insights

Jan 02, 2018

Good old, American football. The national pastime engages millions of Americans throughout the fall and winter months, culminating in “The Big Game”, a pivotal cultural moment year after year. Game da...

Data & Tech  |  Article

When Should Retailers Open Doors for Black Friday Shopping?

Nov 17, 2017

Every year, it seems like Black Friday deals start earlier and earlier. Some brands famously refuse to open on Thanksgiving to preserve the sanctity of the holiday, give their employees the time off, ...

Data & Tech  |  Report

2017 Travel & Tourism Insights

Nov 01, 2017

If you’re wander-ing how much the travel industry is worth—it’s a lot. Spending is expected to only increase, reaching $7.27 billion by 2019, making it even more critical for brands to stay ahead of t...

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