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Data & Tech  |  Article

Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions

Feb 06, 2019

New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....

Company News  |  Article

Foursquare Launches Self-Service Audience Segments

Jan 22, 2019

Data accuracy is everything for the modern marketer—but it’s not easy to come by. It continues to be an enormous challenge for those who rely on DSPs for audience segmentation and targeted communicat...

Company News  |  Article

Announcing the winner of our first 'Foursquare for Good' program

Nov 28, 2018

For many Americans, the past week has been spent reflecting on the things that matter most. At Foursquare, that’s also true, as we tallied up the votes for our first-ever Foursquare for Good program....

Data & Tech  |  Article

How Improving Location Accuracy Leads to Superior Results

Nov 13, 2018

In a previous post, we looked at two of the most common approaches to location marketing — geographic versus contextual — and discussed the advantages of bringing them together in a single flexible so...

Data & Tech  |  Article

Why Flexible Location Technology is Powering the Future of Marketing

Nov 08, 2018

Location technology has revolutionized the way companies reach, engage and understand their users. By leveraging data about where users go in the real world, businesses are able to provide more person...

Data & Tech  |  Article

Connecting the Small Screen with the Real World

Nov 08, 2018

In 2018, more than 90% of consumer spending still happens offline, according to the U.S. Census. Layer onto that fact how more than $70 billion was spent on TV advertising in 2017, and you can see why...

Data & Tech  |  Report

The 2018 Holiday Retail Report

Nov 02, 2018

It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consum...

Data & Tech  |  Report

The 2018 Quick-Service Restaurant Loyalty Index

Oct 01, 2018

There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—buildi...

Data & Tech  |  Report

The Truth About Generation Z

Aug 01, 2018

Why is Gen Z crucial for brands and businesses to understand? For starters, they are an incredibly large and influential generation with a surprising load of direct spending power, accounting for near...

Company News  |  Article

Attribution by Foursquare Boasts New Machine Learning Methodology, Dashboard and Partners

Jun 14, 2018

When we first introduced Attribution by Foursquare two years ago, our goal was to enable industry-leading advertisers, publishers and platforms to understand how digital ads were driving foot traffic ...

Data & Tech  |  Article

Our Campaign to Save the Internet

May 09, 2018

You arrived at this post because the Internet, as we know it, allows you to access everything you want, and quickly. There’s no fast lane or slow lane; every service and platform is treated equally. I...

Company News  |  Article

Foursquare Launches a New API Solution for Start-Ups and Growing Companies

Apr 12, 2018

Ever hail an Uber using a place name rather than a street address? Have you used a Snapchat geofilter or geotagged a tweet on Twitter? Many of the world’s largest tech companies rely on Foursquare dat...

Data & Tech  |  Report

The Diversity of Moms

Mar 02, 2018

In our personalization-first world, generalized media targeting and standard demographic descriptors simply work anymore. Blanket terms are missing the behavioral insights which ideally should be cons...

Data & Tech  |  Report

Foursquare's 2018 Casual Dining Loyalty Index

Mar 01, 2018

The casual dining restaurant (CDR) space is a crowded and competitive one. The time is now for brands to reevaluate their diner retention strategies. To better understand what inspires strong loyalty,...

Data & Tech  |  Report

Foursquare Game Day Insights

Jan 02, 2018

Good old, American football. The national pastime engages millions of Americans throughout the fall and winter months, culminating in “The Big Game”, a pivotal cultural moment year after year. Game da...

Company News  |  Article

Keeping Our Winning Streak Going in 2017

Nov 24, 2017

Success in the tech world isn’t guaranteed, even for innovative companies like us....

Data & Tech  |  Article

When Should Retailers Open Doors for Black Friday Shopping?

Nov 17, 2017

Every year, it seems like Black Friday deals start earlier and earlier. Some brands famously refuse to open on Thanksgiving to preserve the sanctity of the holiday, give their employees the time off, ...

Data & Tech  |  Report

2017 Travel & Tourism Insights

Nov 01, 2017

If you’re wander-ing how much the travel industry is worth—it’s a lot. Spending is expected to only increase, reaching $7.27 billion by 2019, making it even more critical for brands to stay ahead of t...

Company News  |  Article

TouchTunes: Integrating Pilgrim SDK

Sep 19, 2017

TouchTunes is the largest in-venue interactive music platform in North America, with a presence in more than 65,000 venues. We are constantly looking for ways to attract more users and get them to pla...

Company News  |  Article

TouchTunes integrates Pilgrim SDK and drives increased engagement and revenue

Sep 18, 2017

In March, TouchTunes, the largest interactive entertainment platform with more than 65K jukeboxes in bars around the U.S., layered in Foursquare’s Pilgrim SDK. TouchTunes was one of the first consumer...

Company News  |  Article

Foursquare Illuminates CPG Insights by Connecting World Class Foot Traffic Data with America's Largest Shopper Panel

Aug 14, 2017

Despite the growth of e-commerce, US Census data shows that more than 90% of consumer shopping still happens in the real world, a significant portion of which is consumer packaged goods (CPG) spanning...

Data & Tech  |  Article

Which gyms are feeling the burn?

Jul 27, 2017

As specialty fitness studios reach tipping point, Planet Fitness and luxe gyms in demand once again...

Company News  |  Article

Listen Up: Foursquare and Pandora Partner to Measure Real World Impact of Internet Radio Ads

Jul 12, 2017

Foursquare and Pandora are joining forces to bring offline measurement with Attribution by Foursquare to Pandora’s expansive suite of digital and streaming ads including audio, display, video, native ...

Data & Tech  |  Article

Coming to America?

May 25, 2017

Last month, the U.S. government published the Q1 2017 economic growth figures, and many economists were disappointed to see anemic GDP growth under 1%. Simultaneously on the political front, the natio...

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