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Pilgrim

Data & Tech  |  Article

Build Better Behavioral Segments with Location, Powered by Pilgrim SDK

May 23, 2019

Imagine consistently reaching your app users wherever they are with targeted, location-aware messages that land at just the right moment. Even better, consider how helpful it would be to know in advan...

Data & Tech  |  Article

Part Three: The Dilemmas of Location Data: The Importance of Stop Detection Technology and Dwell Time Measurement

May 09, 2019

Consumer-facing industries such as retail and quick service restaurant (QSR) have long seen the value of foot traffic data in its ability to approximate sales performance and foreshadow consumer trend...

Data & Tech  |  Article

Part Two: The Dilemmas of Location Data: An Evaluation of Mapping Methodologies

May 07, 2019

Location intelligence—powered by foot traffic data—is incredibly valuable, whether it’s used to reveal contextual details about a place, or surface behavioral insights about an audience. However, not ...

Data & Tech  |  Article

Part One: The Dilemmas of Location Data: Why Data Source Matters

May 01, 2019

While data-driven marketers increasingly rely on location intelligence for campaign measurement and foot traffic insights, they consistently face the problem of accuracy—poor quality data can lead to ...

Data & Tech  |  Article

How Foursquare Is Helping Malls Become Destination Hubs

Mar 14, 2019

If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...

Data & Tech  |  Case Study

Accuweather Leverages Foursquare to Power Location Features

Dec 05, 2018

Foursquare Pilgrim SDK powers AccuWeather's hyper-local place recommendation engine within MinuteCast®, their forecast feature....

Company News  |  Article

Announcing the winner of our first 'Foursquare for Good' program

Nov 28, 2018

For many Americans, the past week has been spent reflecting on the things that matter most. At Foursquare, that’s also true, as we tallied up the votes for our first-ever Foursquare for Good program....

Data & Tech  |  Article

How Improving Location Accuracy Leads to Superior Results

Nov 13, 2018

In a previous post, we looked at two of the most common approaches to location marketing — geographic versus contextual — and discussed the advantages of bringing them together in a single flexible so...

Data & Tech  |  Article

Why Flexible Location Technology is Powering the Future of Marketing

Nov 08, 2018

Location technology has revolutionized the way companies reach, engage and understand their users. By leveraging data about where users go in the real world, businesses are able to provide more person...

Company News  |  Article

TouchTunes: Integrating Pilgrim SDK

Sep 19, 2017

TouchTunes is the largest in-venue interactive music platform in North America, with a presence in more than 65,000 venues. We are constantly looking for ways to attract more users and get them to pla...

Company News  |  Article

TouchTunes integrates Pilgrim SDK and drives increased engagement and revenue

Sep 18, 2017

In March, TouchTunes, the largest interactive entertainment platform with more than 65K jukeboxes in bars around the U.S., layered in Foursquare’s Pilgrim SDK. TouchTunes was one of the first consumer...

Data & Tech  |  Article

On announcing Foursquare's Pilgrim SDK

Mar 02, 2017

Today we’re launching our Pilgrim SDK (read the announcement) which marks the first time we’ve bundled up our core “Pilgrim” technology (our Places database, stop detection, and snap-to-place awarenes...

Company News  |  Article

Unlocking the power of place for marketers and developers: Introducing Pilgrim SDK by Foursquare

Mar 01, 2017

Starting today, the power and magic of Foursquare’s location intelligence is now available to enterprises, marketers and developers through our new software development kit, Pilgrim SDK....

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