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Data & Tech  |  Article

Connecting the Small Screen with the Real World

Nov 08, 2018

In 2018, more than 90% of consumer spending still happens offline, according to the U.S. Census. Layer onto that fact how more than $70 billion was spent on TV advertising in 2017, and you can see why...

Data & Tech  |  Article

Which QSR chain has the most loyal fanbase?

Oct 15, 2018

For the Quick Service Restaurant (QSR) biz, it’s all about “Loyalty, loyalty, loyalty” (to quote Kendrick Lamar and Rihanna). Competition is fierce and loyalty is king. With more than 350,000 QSRs in ...

Data & Tech  |  Report

The 2018 Quick-Service Restaurant Loyalty Index

Oct 01, 2018

There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—buildi...

Data & Tech  |  Report

The Truth About Generation Z

Aug 01, 2018

Why is Gen Z crucial for brands and businesses to understand? For starters, they are an incredibly large and influential generation with a surprising load of direct spending power, accounting for near...

Data & Tech  |  Article

Which Casual Dining Chain has the Most Loyal Customers?

Mar 26, 2018

The casual dining restaurant (CDR) space is in the the midst of a sea change. Challenges that have affected the retail market, such as chain saturation and technological innovation, are now beginning ...

Data & Tech  |  Report

Foursquare's 2018 Casual Dining Loyalty Index

Mar 01, 2018

The casual dining restaurant (CDR) space is a crowded and competitive one. The time is now for brands to reevaluate their diner retention strategies. To better understand what inspires strong loyalty,...

Data & Tech  |  Article

What America Ate, Drank, and Saw in 2017

Dec 15, 2017

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Data & Tech  |  Article

Introducing Foursquare's First Annual QSR Loyalty Index

Sep 29, 2017

Changes are afoot in the quick service restaurant (QSR) industry: Chipotle just announced that it’s ditching chorizo; Dunkin Donuts may soon be just Dunkin;Taco Bell has partnered with Lyft. Every bra...

Data & Tech  |  Article

What America Ate, Drank, and Saw in 2016

Dec 20, 2016

What are the trends that stood out this year? We dug into our data to find out, and uncovered plenty of recognizable tastes and moments, and several big hits that may be surprising. (Pokémon Go? Frosé...

Data & Tech  |  Article

Which Fast Food Chains are Winning with Late-Night Diners?

Oct 07, 2016

We recently used Foursquare’s foot traffic data to determine the most popular places for late-night college eats (spoiler: the top universities and party schools love tiki bars and taverns; see this i...

Data & Tech  |  Article

The Most Popular Places for Late-Night College Eats

Sep 16, 2016

We’ve all been there! You return to your dorm after a night out on the town when you’re struck with a case of the late-night munchies. Perhaps you’re in an “altered state of mind,” or perhaps you’ve j...

Data & Tech  |  Article

Foursquare Predicts Chipotle's Q1 Sales Down Nearly 30%; Foot Traffic Reveals the Start of a Mixed Recovery

Apr 13, 2016

When Chipotle came on the scene, the chain earned lots of fans for its approach to 'food with integrity,' including antibiotic-free meats, GMO-free ingredients, and fresh local produce. However, the l...

Data & Tech  |  Article

McDonald's vs Taco Bell: Who's winning the breakfast wars?

Oct 21, 2015

Two weeks ago, McDonald's launched All-Day Breakfast. After seeing ads for it everywhere, a few of us at Foursquare started talking and wondered… are people really excited about this? Would we detect ...

Data & Tech  |  Article

Trending This Week: Using Data to Uncover a City's Best New Bars and Restaurants

Oct 14, 2015

More likely than not, recently you’ve read a handful of food coverage written as lists. We know our brains love a good list; information presented in a clear and concise fashion. In the food and trave...

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