Data & Tech  |  Report

Rethinking the Path to Purchase

May 21, 2019

Foursquare analyzes location data from millions of Americans that make up our growing, first party foot traffic panel. Always-on location and proprietary true stop detection allows Foursquare to measu...

Data & Tech  |  Article

How Foursquare Is Helping Malls Become Destination Hubs

Mar 14, 2019

If you've been keeping up with news about malls and shopping complexes, your perspective on the format could be pretty grim. The news would have you believe that revenues are declining, vacancy rates ...

Data & Tech  |  Article

Which Fashion Brands Have The Most Loyal Fanbase?

Jan 29, 2019

Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...

Data & Tech  |  Report

The 2019 Fashion Retail Loyalty Index

Jan 24, 2019

Retail fashion brands are in the midst of a technology-enabled sea change. Unprecedented investment by e-commerce, direct-to-consumer brands and digital consumer enablement are making the landscape mo...

Data & Tech  |  Report

The 2018 Holiday Retail Report

Nov 02, 2018

It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consum...

Data & Tech  |  Report

The Truth About Generation Z

Aug 01, 2018

Why is Gen Z crucial for brands and businesses to understand? For starters, they are an incredibly large and influential generation with a surprising load of direct spending power, accounting for near...

Data & Tech  |  Article

Surviving the Retail Apocalypse

Jun 28, 2018

We studied malls with venues that opened in 2016 and followed foot traffic trends over the next four quarters, while correcting for seasonality. This approach allowed us to compare venues that opened ...

Data & Tech  |  Article

Driving with Data: How Location Tech Is Reinventing the Auto Industry

Jun 21, 2018

There’s no question the auto industry is evolving as consumers are changing the way they’re buying, selling and — most importantly — using cars. Technology, once along for the ride, is beginning to ta...

Data & Tech  |  Report

The Diversity of Moms

Mar 02, 2018

In our personalization-first world, generalized media targeting and standard demographic descriptors simply work anymore. Blanket terms are missing the behavioral insights which ideally should be cons...

Data & Tech  |  Article

Which Companies Will Amazon and Walmart Acquire Next?

Aug 24, 2017

Earlier this summer, when Amazon and Walmart scooped up Whole Foods and Bonobos, speculation swirled around these two retail behemoths each striving to become the ultimate shopping destination — both ...

Data & Tech  |  Article

How Macy's and Kmart Store Closures Will Impact American Retailers

Feb 08, 2017

When a retailer closes stores, where do the shoppers go and how do shopping patterns shift? How much does a closed store impact the local economy, and a closed retailer impact national business?...

Data & Tech  |  Article

The best (and worst) times to shop

Dec 02, 2016

Time is money baby, so just in time for the holiday shopping rush, Foursquare looked at foot traffic data to understand when you’ll find crowd-free clothing stores, jewelry shops — even supermarkets a...

Data & Tech  |  Article

Your holiday shopping habits reveal more than you think

Nov 23, 2016

The holiday season is notorious for bringing out two distinct types of shoppers: the Black Friday deal-seeker and the last-minute procrastinator....

Data & Tech  |  Article

A reason to smile: In-store Black Friday shopping to stabilize in 2016

Nov 18, 2016

This time of year is known for its blitz of shopping news: deals, trends, analysis. But a week before Black Friday, we at Foursquare have insights into expected foot traffic and in-store visits like n...

Data & Tech  |  Article

Black Friday 2015 by the Numbers

Dec 02, 2015

Millions of phones with Foursquare and Swarm were celebrating Black Friday by hitting the shops this past week, giving us a clear model of how the overall US population tackled their gift lists. Here’...

Data & Tech  |  Article

The Biggest Shopping Day of the Year ISN'T Black Friday (and other insights into holiday shopping)

Nov 24, 2015

Of all the holiday shopping days last year, which day lured the most shoppers into stores?...

Data & Tech  |  Article

Right on Target: Foursquare Accurately Predicts iPhone Sales

Sep 29, 2015

On Thursday, Foursquare released our first public predictions based on our global foot traffic data. We correlated foot traffic at Apple stores leading up to iPhone launches to the actual sales on lau...

Data & Tech  |  Article

Foursquare's Prediction: Apple Will Sell 13-15 Million i Phones This Weekend

Sep 25, 2015

At Foursquare, we have access to the world's largest database of information on the foot traffic of people around the globe. This is a seriously powerful data set, and every day it grows stronger, mor...

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