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Data & Tech  |  Article

Gym Vs. Burger? Foursquare Data Reveals When People Will Give Up Their New Year's Resolutions

Feb 06, 2019

New Year, new us, right? Apparently not. According to Forbes, 40% of Americans make self-resolutions at the beginning of each year, however only 8% actually accomplish them....

Data & Tech  |  Article

Which Fashion Brands Have The Most Loyal Fanbase?

Jan 29, 2019

Much has been said about the retail industry: that department stores are dead, that discount stores are on the rise, that in-store technologies are the answer. Everyone agrees, however, in order to k...

Data & Tech  |  Report

The 2019 Fashion Retail Loyalty Index

Jan 24, 2019

Retail fashion brands are in the midst of a technology-enabled sea change. Unprecedented investment by e-commerce, direct-to-consumer brands and digital consumer enablement are making the landscape mo...

Data & Tech  |  Article

The Future of Location Technology

Jan 10, 2019

In 2019, consumers will ask for more from the products and tools they use every day, and demand empathy and excellence from the companies in their orbit. They will want companies to take a stance on t...

Data & Tech  |  Article

Foursquare Shows Walmart and Target on Track to Pick Up Toys "R"Us Shoppers This Holiday Season

Nov 30, 2018

Retailers are in the midst of the busiest shopping season of the year, and all bets are on the table as they eye an $11 billion opportunity following the demise of one of retail’s longest standing pla...

Data & Tech  |  Article

How Improving Location Accuracy Leads to Superior Results

Nov 13, 2018

In a previous post, we looked at two of the most common approaches to location marketing — geographic versus contextual — and discussed the advantages of bringing them together in a single flexible so...

Data & Tech  |  Article

Why Flexible Location Technology is Powering the Future of Marketing

Nov 08, 2018

Location technology has revolutionized the way companies reach, engage and understand their users. By leveraging data about where users go in the real world, businesses are able to provide more person...

Data & Tech  |  Article

Connecting the Small Screen with the Real World

Nov 08, 2018

In 2018, more than 90% of consumer spending still happens offline, according to the U.S. Census. Layer onto that fact how more than $70 billion was spent on TV advertising in 2017, and you can see why...

Data & Tech  |  Report

The 2018 Holiday Retail Report

Nov 02, 2018

It’s no surprise the holiday shopping season is a critical retail tent pole. Foursquare data shows a 14% lift in the overall number of visits to brick-and-mortar retailers over the holidays—and consum...

Data & Tech  |  Article

Oh, The Places We'll Go!

Nov 01, 2018

Foursquare knows travel better than most. Of course we do! Nearly a decade ago, Foursquare ushered in a new era of mobile exploration: first with our own consumer apps, Foursquare City Guide and Swarm...

Data & Tech  |  Article

Ethics in Technology

Oct 22, 2018

From transparency and developing legislation, to GDPR compliance and governmental regulations, to consumer awareness and digital citizenry, issues around technology and ethics are complex — and consta...

Data & Tech  |  Article

Which QSR chain has the most loyal fanbase?

Oct 15, 2018

For the Quick Service Restaurant (QSR) biz, it’s all about “Loyalty, loyalty, loyalty” (to quote Kendrick Lamar and Rihanna). Competition is fierce and loyalty is king. With more than 350,000 QSRs in ...

Data & Tech  |  Report

The 2018 Quick-Service Restaurant Loyalty Index

Oct 01, 2018

There are now more than 350,000 quick-service restaurants (QSR) in the United States. With a saturated market and the rise of indirect competition such as online ordering and meal subscriptions—buildi...

Data & Tech  |  Article

Breaking Bad (Habits)

Sep 24, 2018

If you drink coffee, then odds are you know how you like it. Maybe it’s an espresso first thing in the morning with a drop of almond milk. Or perhaps it’s two cups — black — when you first get to your...

Data & Tech  |  Article

See Me, Hear Me, Touch Me, Feel Me

Aug 21, 2018

It’s 95-degrees outside. The sun is shining down from a cloudless sky. You take a bite of ice-cold vanilla ice cream and are flooded with memories — childhood birthday parties, brain freeze from a thi...

Data & Tech  |  Report

The Truth About Generation Z

Aug 01, 2018

Why is Gen Z crucial for brands and businesses to understand? For starters, they are an incredibly large and influential generation with a surprising load of direct spending power, accounting for near...

Data & Tech  |  Article

In Ten Years: The Future of AI and ML

Jul 26, 2018

When you take a minute to stop and look around, the technological advancements of today could be perceived as something out of a futuristic novel. Cars are learning to drive, hands-free devices can tu...

Data & Tech  |  Article

Amazon's Whole Foods Prime Day promo delivers visit boost

Jul 26, 2018

Two weeks ago, we looked at how Prime Day impacted sales to retailers in the weeks following Prime Day 2017....

Data & Tech  |  Article

Amazon Prime Day Pushes Shoppers Online

Jul 13, 2018

Amazon’s annual Prime Day is coming on Monday next week (7/16), and it’s slated to be yet another massive, global phenomenon. Pretty impressive for new holiday....

Data & Tech  |  Article

Surviving the Retail Apocalypse

Jun 28, 2018

We studied malls with venues that opened in 2016 and followed foot traffic trends over the next four quarters, while correcting for seasonality. This approach allowed us to compare venues that opened ...

Data & Tech  |  Article

Driving with Data: How Location Tech Is Reinventing the Auto Industry

Jun 21, 2018

There’s no question the auto industry is evolving as consumers are changing the way they’re buying, selling and — most importantly — using cars. Technology, once along for the ride, is beginning to ta...

Data & Tech  |  Article

Our Campaign to Save the Internet

May 09, 2018

You arrived at this post because the Internet, as we know it, allows you to access everything you want, and quickly. There’s no fast lane or slow lane; every service and platform is treated equally. I...

Data & Tech  |  Article

Which Casual Dining Chain has the Most Loyal Customers?

Mar 26, 2018

The casual dining restaurant (CDR) space is in the the midst of a sea change. Challenges that have affected the retail market, such as chain saturation and technological innovation, are now beginning ...

Data & Tech  |  Report

The Diversity of Moms

Mar 02, 2018

In our personalization-first world, generalized media targeting and standard demographic descriptors simply work anymore. Blanket terms are missing the behavioral insights which ideally should be cons...

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