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Placed powered by Foursquare

The leading omnichannel attribution solution, trusted by 1,000+ brands and 450+ publishers & platforms across digital web & app,TV & OTT, OOH, audio, radio, print, and more.
A hand holding a map of New York City with a graph showing increasing foot traffic
Key Benefits
Quantify the Impact of Advertising On Foot Traffic
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Measure Visits at Scale to Your Brand's Locations
Monitor media performance against our measured audience of over 100M devices monthly, 13M of which have “always-on” location sharing enabled. Analyze visits across the most devices, partners, and channels.
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Unlock Incrementality
Measure visit lift to assess campaign performance and isolate the true impact of your media. Learn which levers drive the highest return, and which campaign is most effective at driving visits.
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Quantify and Improve ROAS
Optimize campaigns with fast and actionable reporting. Make more informed and agile optimizations to improve performance and drive better ROI.
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How does Placed powered by Foursquare eliminate false positives from foot traffic data?
Our first-party audience is sourced by apps that utilize our proprietary Pilgrim SDK, the industry’s only persistent location technology, which requires 100% opt-in consent, removes blind spots, and ensures foot traffic data quality.
How it works
Incrementality methodology
We translate visit behavior into lift with precision at scale
Two groups of people entering a shop showing a 50% increase in visitsTwo groups of people entering a shop showing a 50% increase in visits
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Looking for fast, actionable, and flexible insights?
Easily export our dashboard, access report data programmatically via an API, and derive performance comparisons across channels, partners, and creatives.
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