Audience Data by Foursquare

We’ve segmented the offline behaviors of 220 million consumers to enrich your analytics and accelerate your programmatic buying strategy.
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Take action with offline consumer data you can trust
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We understand people
Our trusted units of audience segments are comprised of over 220 million consumers. Powered by our core location technology, Pilgrim, our audience data has closed the loop between the physical world and digital media to take your marketing further.
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Attributes that matter
We’ve built segments of consumers with similar lifestyles, affinities, and loyalties based on real-world foot traffic. It’s the places they visit and spend their time and money that reveal who they are and how you can reach them.
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Turnkey activation
Activate audience segments directly in your preferred ad buying platform, or easily transfer customer database files so that we can enrich them with location-based intel.
Make an impact that takes your business further
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Optimize your media with self-service targeting segments
Enrich your customer database with location-based attributes
Build personalized app experiences with behavioral insights
New Features
Explore Visit-Based Audiences
Find a business, explore its most valuable audiences, and see pricing—no account necessary.