Swarm
City GuidePinpoint by Foursquare
Close the loop between digital media and physical worlds with data-driven media planning, activation, and measurement built on the industry's leading location platform.
Key Benefits
The Value of Pinpoint Precision
Reach Audiences Built on Real-World Insights
Target audiences based on key factors like taste preferences, demographics, and visit history. Reach 150 million unique users across mobile apps and web. Additionally, in connection with any campaign launched with Foursquare, all partners must adhere to and comply with applicable laws and regulations, including the DAA Self-Regulatory Principles.
Build Dynamic Creative
Partner with our managed service team to capture audience attention at the right time and place. Boost engagement with rich media tailored to your objectives including visits, reach, CTR, CVR, and viewability.
Measure & Optimize Media Impact
Quantify the impact of awareness, engagement, or conversion campaigns against our non-incentivized, global panel. Measure your campaign against our category and ad unit benchmarks to gauge relative performance.
Explore Pinpoint Solutions
Maximize your campaign budget by partnering with Foursquare for specialized service through all stages of the advertising cycle or by activating on our top-performing audience segments directly within
Managed Service
For marketers that want customization and insights
Key benefits include:
Full-service media execution with custom audience personas designed for your brand
Unique campaign insights that reveal granular performance drivers
Custom creative capabilities with unique geo-location optimization
Self Service
For marketers that want flexibility and ease
Key benefits include:
Easy access to trusted units of data segments that can be combined to fit your needs
Seamless activation of Foursquare data for your omnichannel campaign
A turnkey way to tap into Foursquare’s end-to-end solution
Custom Creative
Partner with Sixteen, Foursquare’s internal creative studio, to develop innovative experiences at the intersection of creativity and location technology.
Nudge
Provide personalized recommendations and offers based on behavioral preferences and real-time location to drive consumer action.
Curator
Present users with a custom collection of behavior-driven product offerings to optimize campaign performance and increase conversion rate.
WE UNDERSTAND PEOPLE
Custom Audience Segmentation
Male, Age 45-49
DMA: Dallas - Fort Worth
Female, Age 30-34
DMA: San Francisco - Oakland
Female, Age 20-24
DMA: New York
Personas
The Coffee Drinker
Small Business Owner
Sports Lover
Casual Diner
Super Saver
Total Reach 5.5m
New Parent
Fitness Fanatic
Health Nut
The Professional
The Coffee Drinker
Total Reach 5.5m
Technofile
Fitness Fanatic
Trendsetter
Life of the Party
The College Student
Total Reach 5.5m
Local Bakery Cafe
8:00am - 8:15am
Also frequents Cafe Joe's twice a week.
Dave's Auto Repair
8:30am - 2:30pm
Visits shop every day, confirming Small Business Owner persona.
AT&T STADIUM
7:00pm - 10:30pm
Stopped by Harry's Sports Bar last week.
Pepper's Grill
5:00pm - 6:30pm
2nd stop this week, confirms Casual Diner persona.
Dollar Store
3:00pm - 3:00pm
Also frequents Shopper Town Warehouse.
Sunshine Daycare
9:00am - 9:15am
Began daily stops to daycare a month ago.
Stretch Yoga Studio
6:45am - 8:00am
Attends HIT Fitness three times a week, confirming Fitness Fanatic persona.
Greens & Smoothies
5:00pm - 5:10pm
Patronizes franchise Salads & Smoothies weekly for take-out, confirming Health Nut persona.
Pro Advisory Consultancy
9:45am - 4:00pm
Visits office location every day for work, confirming The Professional persona.
Oakland's Cafe Ole
6:10pm - 6:30pm
Frequents shop to get second wind. Confirms Coffee Drinker persona.
Gadgets & Gizmos
3:50pm - 4:15pm
Also visits Better Buy monthly.
Everyday Fitness
10:00am - 11:00am
Sweats it out five days a week.
Urban Apparel
5:25pm - 6:10pm
Visits weekly, but only patronizes bi-monthly (informed by partnership with Infoscout).
Club Disco
10:25pm - 12:00am
Also visits Draft Beer Bar three times a week.
College Library
12:00pm - 2:00pm
Visits four times a week.
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