Attribution
Real-world conversion measurement for cross-channel media.
What can Attribution do for you?
Attribution by Foursquare ties digital media impressions to real-world, offline conversions in order to prove the efficacy of online advertising. Select which role best describes you to see what Attribution can do.
Innovate on Media Mix Modeling
- Optimize campaigns using offline data
- Identify top performing partners
- Demonstrate ROI on client campaigns
Prove Audience & Inventory Value
- Offer unified measure of offline efficacy
- Attract new advertising verticals
- Ongoing campaign performance optimization & insights
Validating Your Campaigns
- Validate marketing spend
- Spend more efficiently
- Measure partner effectiveness
- Apply real world metrics to digital media
Differentiate in a Crowded Marketplace
- Prove proprietary technology drives superior performance
- Introduce new metrics & insights for a mobile-driven world
- Expand your client roster
What Is Incremental Lift?
The true measure of marketing effectiveness is incremental lift — in other words, how much the ads influenced people as compared to a demographically-similar control group of people who haven’t seen them. With Foursquare's Incremental Visit Lift, we can even determine the path-to-purchase, places visited before and after, categorical behavior, and competitive insights.
Measure Daily Incremental Visit Lift In Near-Real Time
Foursquare's Attribution lets you track the difference between exposed vs. controlled groups. Our Visit Lift Tool shows how campaigns have done in the past. Try it out!
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Select an Industry
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Select a Campaign
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