Traveler Chain Loyalty
Do your customers still visit your stores while traveling?
As summer travel lures people away from their usual routines, Foursquare wanted to understand how consumers' loyalty to brands changes when they are traveling outside of their home DMAs. This analysis highlights national coffee, gas, casual dining and convenience store chains. Did you know Olive Garden customers are more likely to stay loyal than TGIFriday or Ruby Tuesday customers, but Cheesecake Factory and Applebee's rank higher on travel share of wallet?
Download our analysis to find out which chains are successfully holding onto loyal consumers in their category.